5 Web Design Trends For Your Firm To Adopt A Winning Strategy
- June 19, 2014
- Web Design and Hosting
Several web design trends are flooding the Internet, and many companies hasten to adopt the new designs in an effort to remain relevant. The problem is that not every trendy design element serves a deeper purpose. Sure, you’ll get a very attractive website, but without planning for your business, you could end up with a beautiful dud.
Here are some web design trends that could actually boost your online strategy. Before you put any of them into practice, be sure you’re aware of the potential drawbacks.
More Rich Media/Less Text
Rich content is always a great idea. If you can get your point across with images, your site will be cleaner, easier to look at, and perhaps more engaging. Consider SnapChat, which uses a video introduction and tutorial, or this photography website that features example photographs. Both are striking examples of how business sites can draw in customers without overwhelming them.
Two things present challenges: page load times and Google indexing. If you choose rich content over text, make sure you upload compact versions of your images and videos.
Customers aren’t likely to wait more than 15 seconds for your page to load. Also, be sure to use alt-text when labeling the content. Without the text Google doesn’t have a lot to go on when indexing your site, which means you need all the help you can get with search engines.
Scrolling Options
With much of the world viewing websites on mobile devices, scrolling through several pages rather than clicking through makes browsing much easier. The design is easier to execute, which makes it a win-win for companies hoping to provide usability for consumers.
Parallax is hugely popular and growing, horizontal scrolling changes things up for companies who hope to offer something a bit different, and infinite scrolling makes life easier for all involved. Just remember, too many choices can often paralyze buyers, which is a danger with infinite scrolling.
Responsive Design
One of the biggest web design trends is responsive design. There is no drawback to responsive design, unless the lack of creativity is employed. Mobile devices don’t have a lot of screen space for content, so many forego images in favor of white space and text. Using a mix of both will be beneficial in the long run. Another huge bonus? The code for responsive design doesn’t just make one website compatible with all devices; it also makes it compatible with devices that haven’t yet been invented.
Micro UX
A dynamic website is one way to really stand out from the crowd. Micro UX makes it possible for sites to interact with users, with hover effects, lightboxes, progress bars, and many more.
When consumers have the ability to customize your website for their use, they essentially “buy in” to your design. Customization and personalization are the future of marketing, so anything you do to promote this will improve your strategy.
Moving Backgrounds
Textured backgrounds are moving aside in favor of video and animation. These offer something dynamic behind your necessary text, which meets the wishes of your users while also fulfilling your needs.
One huge company that has adopted this to great effect is PayPal, but many others are following suit. There are some drawbacks, especially if you don’t implement this correctly. The images could overwhelm the text, confusing your site visitors, or your moving background might just take too long to load. Before going live, be sure to test the site several times.
What other web design trends do you think are headed our way this year? Will any of these appear on your website in the coming months? We’d love to hear your thoughts, so leave us a comment!
About Us
We are a digital marketing company that helps businesses effectively increase their online visibility. Our services include Local SEO, Comprehensive SEO, Pay Per Click Advertising, Social Media Management, and effective Web Design.
FREE Instant SEO Website Analysis
Get your FREE Instant SEO Report now with actionable tips on how you can increase your online visibility.
Subscribe to our newsletter!
Comments are closed.
Recent Posts
- Measuring Your Link Building ROI with Google Analytics October 9, 2018
- 7 Benefits of Using Video with Google My Business February 27, 2018
- On-Site SEO Ranking Factors: Title Tags January 3, 2018
Pingback: viagra generic name
Pingback: online slots for real money
Pingback: slot games
Pingback: casino slot games
Pingback: casino world
Pingback: cialis internet
Pingback: generic cialis
Pingback: cialis to buy
Pingback: generic for cialis
Pingback: real money casino
Pingback: casino games real money
Pingback: best slots games for ipad
Pingback: generic for cialis
Pingback: pala casino online
Pingback: free slots
Pingback: viagra prescription
Pingback: payday loans
Pingback: online payday loans
Pingback: payday loans online
Pingback: cialis generic cialis tadalafil
Pingback: online casino for real cash
Pingback: online casino real money usa
Pingback: buy generic viagra
Pingback: play for real online casino games
Pingback: online casino slots no download
Pingback: generic vardenafil online
Pingback: vardenafil price
Pingback: order levitra
Pingback: generic cialis
Pingback: pharmacy online
Pingback: rx pharmacy
Pingback: sale cialis
Pingback: ed pills that really work
Pingback: best ed pills online
Pingback: ed medication
Pingback: viagra generic
Pingback: cialis 20mg price
Pingback: otc cialis
Pingback: printable cialis coupon
Pingback: viagra pills
So what is considered a better practice: to have a fully responsive website, or to redirect users to a dedicated mobile website on a different domain (e.g from example.com to m.example.com)?