Finding leads is a challenge. With so many sites out there all vying for attention, sometimes you have to give a little to get a little. Offering a discount for a service or product or running a special promotion can bring in a lot of new business. If you play your cards right and provide an excellent quality service, they just might become repeat customers, which is the whole point now, isn’t it?
Give a Little, Get A Lot
You try offering a valuable guide, eBook or report that will provide valuable information to your potential clients. If you are unable to lower your prices, try offering a free consultation. eBooks are definitely a great tool for opt-ins. Giving them a little useful information solidifies your standing as an expert, gets their contact information into your hands to use for future email campaigns (we call this an “opt in”), and it gets a branded item in front of them.
For some other offer ideas, take a look at your leading competition. Are they offering any opt-ins? If so, what types of discounts and promotions are they running? Chances are if they are doing well, they are good at finding leads. It never hurts to stay on par with the head of the pack.
Finding Leads from Opt Ins
When you give something of value away on your site, not only does that put your name in the mind of the consumer, but it also provides you with some valuable information you can use for finding leads at a later date. If a customer wants to take part in your free offer, they will need to provide you with some personal information. It’s up to you what information you want to collect, but at the very least get a full name and email address.
When a potential customer or client searches the Internet and lands on your site, they are most likely not just surfing the web for the latest YouTube sensation. Chances are, they are already looking to buy. In particular, they are looking to buy what YOU sell. So, give them an incentive to stick around and check out your entire site by offering them a little gift.
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