The way your website appears on a mobile device is much more important than you might think. If you’re working with a web designer who has promised an excellent mobile design, be sure to ask if he or she really means responsive design. Believe it or not, there is a difference between responsive design and […]

Alright, so they’re not “easy steps”, but this post will get you on the right track if you have received one of those notices from Google that says your website has some unnatural links. As a result, your ranking on search results will go way down, and there’s nothing you can do about it. Or […]

A penalty notification from Google could ruin more than your whole day. Chances are, you’ve worked hard to develop your site’s SEO in the best way you know how. Unfortunately, sometimes old mistakes come back to haunt you. Even worse, you could make a blunder you don’t even know about. The best way to fight […]

As popular as WordPress is as a blogging and website platform, the product isn’t exactly SEO friendly right out of the box. You’ll need to perform a few simple tasks while setting up your new website to make sure you receive the full benefit of SEO. If you’ve already set up your site, don’t worry; […]

Are the rumors true that Wix sites don’t experience great SEO results? In a word, yes. But the real answer isn’t that simple. Essentially, you can increase search engine optimization for certain aspects of a Wix site, but some problems just don’t have a solution yet.  This is a real bummer, too, because Wix sites […]

Should you dedicate your marketing dollars towards SEO or social media? The answer is yes. These two marketing practices have become closely intertwined. While it’s certainly possible to do one without the other, your chances of success are much lower. The experts at Google deploy around 500-600 code changes each year. These updates and tweaks […]

So, you know you should be doing SEO for your local business. But, you aren’t. Or perhaps your search engine optimization strategy hasn’t been updated since it was acceptable to use techniques like keyword stuffing or hidden text. That’s okay. It’s never too late to begin using effective and up-to-date SEO tactics. Many small business […]

Is your local business driving enough website traffic to get new customers through your door? Many local business marketers are still relying on antiquated methods like phone book advertising or bill boards to bring in new customers. Not only is this approach unlikely to yield the ROI you’d like, it also probably won’t win you […]

Did you know that 96% of first-time visitors to your company website aren’t ready to make a purchase? While local searches are more likely than less-targeted searches to result in a purchase, you still need to consider how you’ll convert casual visitors into eventual customers. One of the most effective ways you can initiate these […]

SEO and social media are both powerfully effective marketing tactics on their own. When they’re combined into a single strategy? Your local business can gain unstoppable momentum. Recent updates to Google’s search algorithm have placed additional weight on social signals as a ranking factor, meaning it’s now more important than ever to develop a strong […]