Image source Social media management is a must for any small business with a social presence. Simply having a company page on popular networking sites isn’t enough – those profiles need to be managed if they are going to engage prospects, develop your brand, and keep customers satisfied. One viral comment is all that it […]

Should you dedicate your marketing dollars towards SEO or social media? The answer is yes. These two marketing practices have become closely intertwined. While it’s certainly possible to do one without the other, your chances of success are much lower. The experts at Google deploy around 500-600 code changes each year. These updates and tweaks […]

Did you know that 96% of first-time visitors to your company website aren’t ready to make a purchase? While local searches are more likely than less-targeted searches to result in a purchase, you still need to consider how you’ll convert casual visitors into eventual customers. One of the most effective ways you can initiate these […]

SEO and social media are both powerfully effective marketing tactics on their own. When they’re combined into a single strategy? Your local business can gain unstoppable momentum. Recent updates to Google’s search algorithm have placed additional weight on social signals as a ranking factor, meaning it’s now more important than ever to develop a strong […]