Alameda Internet Marketing Sun, 28 May 2017 01:46:51 +0000 en-US hourly 1 What is the meaning of life? Who really killed Jimmy Hoffa? How in the world do you get SEO to pay off? Fri, 19 May 2017 00:23:57 +0000 For many entrepreneurs, that last one is perhaps the most puzzling question out there. It seems that even now, after years of the internet and search engines being a standard part of daily life, the mysteries regarding SEO are just a mired in secrecy as they ever were. With all the noise out there about […]

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For many entrepreneurs, that last one is perhaps the most puzzling question out there. It seems that even now, after years of the internet and search engines being a standard part of daily life, the mysteries regarding SEO are just a mired in secrecy as they ever were.

With all the noise out there about SEO, how are you supposed to be anything other than confused? Read three different articles on the topic, and you’ll get five different opinions about the right strategies to employ at the minimum. Is it any wonder that many entrepreneurs just throw their hands up and decide to abandon the whole idea? Of course not, and you might even count yourself among them.

The thing is, though, that there are still big gains to be made from implementing even simple SEO strategies into your playbook. Search engines aren’t going anywhere, they’re just evolving, so if you can adapt with the times, you can shoot your business to the top of the pile in a hurry and reap the benefits.

Think of it this way, if you don’t hop on it, a competitor will. They’ll have an opportunity to edge you out if you don’t strike while the iron is hot. Don’t take my word for it, though, take a look at the top 14 reasons why SEO is still the best marketing investment you can make and develop your own opinion based on the facts.

Content and Design Support by OutreachMama

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14 Local SEO Strategies for 2016 Tue, 30 Aug 2016 15:34:44 +0000 Adopting an active Local SEO strategy will help your business flourish locally. Whether you are a local brick and mortar retailer or a national brand, starting at home is an excellent way to get your feet wet with SEO and become a local authority. We always advise clients that before you worry about your visibility […]

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Local SEO Strategies

Adopting an active Local SEO strategy will help your business flourish locally. Whether you are a local brick and mortar retailer or a national brand, starting at home is an excellent way to get your feet wet with SEO and become a local authority. We always advise clients that before you worry about your visibility around the world, take the top spot in your home city and scale up from there.

So how to do you get started? Get ahead of your competition and stay there with these 14 local SEO strategies. Even without hiring an SEO agency, you’ll be off to a good start by following this short guide. Your business will have a far greater chance of achieving higher search engine rankings, generate more traffic and strengthen your local web presence and authority.

1. Take Care of Your NAP Data

nap data

NAP stands for name, address and phone number with area code (there are people who also add the business website and make up the acronym NAP + W). This is the core information about your business, and you want to make sure that whenever this info appears online that it is as consistent as possible. What better place to make sure it’s formatted correctly than your website?

First and foremost, you need to present your NAP in an easily crawlable HTML text format. Place it in your site’s footer, because that’s where your visitors will likely look for it. It’s important not to include the NAP in an image. This will prevent search engines from spotting it.


To boost the effectiveness of your NAP, even more, provide all the information in the standardized form.

To do this right, use local business markup. This way the information you provide will easily be identified by search engines.

This markup allows you to provide all the necessary information about your business. Here’s a code created by Matthew Barby that you can use right away:

<div itemscope itemtype=””>

<p itemprop=”name”>COMPANY NAME</p>

<p itemprop=”address” itemscope itemtype=””>

<p itemprop=”streetAddress”>ADDRESS LINE 1</p>

<p itemprop=”addressLocality”>CITY</p>,

<p itemprop=”addressRegion”>REGION</p>

<p itemprop=”postalCode”>POSTCODE/ZIP</p.

<p itemprop=”telephone”>PHONE NUMBER</p>

<meta itemprop=”latitude” content=”LATITUDE” />

<meta itemprop=”longitude” content=”LONGITUDE” />


Consistent NAP is an on-page SEO signal that accounts for 21% in the ranking factors, according to MOZ study. Another study has found that it also accounts for 41% of the total ranking issues.

One of the most important steps is to ensure the NAP data on your website is consistent with what’s seen on Google My Business.

There are a few things to remember, though:

  1. It’s better to have your public email address on the business domain of your own. This adds more credibility compared to email addresses from generic email service providers. For your information to be even more credible, use your domain email as the login for the Google My Business listing. This will show that it’s you who owns the business.
  2. It’s preferable to have a non-800 business phone number. It’s better to publish a phone number with your local area code.
  3. When choosing a category for your business, keep in mind that it has to describe the business itself, not what it does. The proper choice of category results in a listing jump, whereas an incorrect category can lead to your business information disappearing from the lists.

You need to check that the information you provide is in the same format and a 100% consistent across all the platforms and listings. Even the slightest discrepancy can cause your local authority to drop. We’ll talk more about checking your listings later.

According to a study by Local Search Association and Burke Inc., here’s the information that users expect to get when looking through local listings:

  • Address (67%).
  • Phone number (67%).
  • General proximity to location (58%).
  • Hours of operation (58%).
  • Company name (57%).
  • Website (55%).
  • Prices (53%).
  • General product or service info (52%).
  • Forms of payment accepted (28%).
  • Credentials (25%).
  • Brands or trademarks (23%).
  • Other company information (16%).
  • Other product information (14%).

2. Make Website Sections for Each Geographical Location

Unless you have a separate website, it’s important to have a page or section that’s dedicated to each particular location.

The presence of such pages enables you to separate the information between local branches and deliver the content that’s relevant for each particular location.

Here are the key pieces of information you need to put on each page:

  • Contact info and address of the particular location
  • Embedded map
  • Operation hours
  • Location-based keywords. Those can be the names of regions or cities

3. Claim Your Business on Recommendation Platforms

Apart from claiming your business on Google My Business, think of other platforms and local listings:

Make sure your business is listed on those sites. Citations and local links will help to boost your local rankings and increase the authority of each location’s page.

And, if you have a dedicated section for each location on your site (as we mentioned earlier), you can link the listing directly to the corresponding page.

4. Have Separate Social Media Profiles for Your Local Branches

This one may get a little tricky.

There are some good reasons why companies maintain a single social media profile. It saves time and makes it easier to manage the account. It allows you to gain control over the consistency of information you provide. And it’s possible to demonstrate how big your social media following is.

But, here’s another thing. Facebook allows business owners to use locations. This means that you can control both the main, “parent” brand page, as well as all the connected individual branch pages (“child” ones).

This allows customers to find your business and interact with it as a whole, or at the local level.

It gives you closer, more personal engagement with your followers, but it also enables you to easily maintain consistency across all of the pages. In turn, it brings more traffic and clicks and increases social signals.

To help make it easier to manage more than one social media profile, consider scheduling your social media posts with software such as Buffer or CoSchedule’s content calendar. This way you can save time and still increase your traffic and engagement.

5. Create Exclusive Content for Every Local Branch

It’s good to have citations, separate location pages, and social media profiles. But it’s still about the content, right?  Because there’s no point in optimizing all the stuff if you don’t have the content to give to your clients.

You need different content when you try to get high rankings in multiple locations. To achieve the rankings you want, you’ll have to fill those local pages with content that’s relevant for each particular area.

This is even more important when you’re dealing with highly competitive local keywords. Why? Because you need to attract local links to get rankings. These can be from an online edition of a local newspaper, local reviewers, bloggers or business owners.

Here are some ideas for the content you can post on local pages:

  • Info about events taking place in your neighborhood.
  • Pictures or videos from those local events.
  • Topics that are trending in the area or the community in general.
  • Embedded reviews from local review sites.
  • Local guides.

6. Create a Well-Optimized Local Website

To get high rankings, generate traffic and attract customers, you need to have a website that’s well-optimized for local SEO.

Duct Tape Marketing & Justin Sturges have conducted extensive research that highlights some of the most valuable findings of how to create a website optimized for local SEO.

Here’s what they came up with: A Visual Guide to Local SEO for Small Business Websites.

7. Build Off-Site Links

To generate higher rankings and get noticed online, your local business should build links to its site that are locally relevant.

Here’s what you can do:

  • Start a blog on your website. Fill it with content and topics that are related to your niche.
  • Involve guest posting on your site’s blog.
  • Submit your blog to blog directories.
  • Get featured in a link roundup post. Reach out to bloggers who write link roundup posts, ask them to include your blog post and explain why they should.
  • Reach out to bloggers in your niche. Ask them for a review of your product or service and give them something in return.
  • Find blogs in your niche and write comments on their posts.
  • Discuss topics related to what your company does on forums.
  • If you get listed on local business directories, this also helps to build links.
  • Create a YouTube channel where you’ll post videos about your products or services. This way you’ll be able to put links to your site in every video’s description.
  • Create a LinkedIn account where you’ll share blog posts as slide presentations on SlideShare. This way you’ll be able to link back to your site both in the descriptions and in the slides.
  • Strong social media presence also acts as a means for link building. Encourage readers and social media followers to share your content, and never forget to include a CTA (call to action).

8. Generate Appropriate Local Content

You want your content to make as big of an impact as possible. To have this kind of content, it has to be unique, user-friendly and search-friendly too.

Below are the ways to create content that will positively influence your local SEO:

  • Use customers’ testimonials when you create a landing page for a specific location to make it more unique. Also, include testimonials from clients who have used an individual product. Put those on related pages.
  • Fill the pages of your website with visual content. Use tags to label the pictures and write transcriptions to videos.
  • Write about special offers to differentiate one of your branches from another.
  • Include bios of staff members that work in specific locations. This way clients will know who they are going to interact with.
  • If you happen to be a sponsor of a team, event or other organization, write about it.
  • Take part in or host events in different cities to be able to write unique content about those events.
  • Post tips that will be useful for the audience in a specific area.

9. Get More Online Reviews on Third Party Review Sites

Reviews increase rankings and conversion rates and are an important part of any local SEO strategy. They also increase credibility. Reviews enable customers to see what other people think about your company.

Here’s how you can deal with them:

  • Check if your business is listed properly on major review platforms (e.g., Google My Business, Yelp, etc.). Also, don’t forget about geographically based and industry-specific review websites.
  • Study all the platform guidelines before encouraging your clients to review on any of them.
  • Encourage your customers to leave reviews from their accounts and devices.
  • Don’t push to put out too many reviews at once. Otherwise, they’ll be filtered.
  • Improve customer service and always be ready to give a quick response to minimize the chances of getting a negative review.

According to BlueGlass, even though 90% of people base their buying decisions on online reviews, only 6% write reviews. With this small number having such a significant influence on your local SEO, it’s important that you do as much as you can to get those few reviewers to write you reviews. And if you can increase that number, that’s even better.

So, you need to give your customers another reason to write you a review. For instance, you could encourage them to write reviews by offering incentives to those who do.

Here are some ways you can encourage your customers to write reviews:

  • Ask them to write a review.
  • Add links to leave a review in emails, newsletters, and on social media.
  • Offer a discount for those who write a review.
  • Offer a chance to win a prize for those who write a review, but don’t offer free giveaways to everyone.

Keep in mind that some sites disapprove of incentivizing customers to write reviews. Don’t be afraid to simply ask your customers to leave a review, because it’s not only a great way to encourage reviewing, but it’s also a safe and straightforward way.

Alameda Internet Marketing offers a service to help you manage all this easily with our reputation management service, Reviewability. Read more here.

10. Add Photos to Your Google My Business Page.

Adding relevant business photos is another means to increasing your ranking. And according to The 2016 Quantitative Local Search Ranking Factors Study, adding photos to your Google My Business Page “came in as the 9th highest correlating ranking factor.”

Here are the different photos that you can add on Google My Business:

  • Cover photo.
  • Profile photo.
  • Logo.
  • Additional photos.

Google may automatically choose a photo for you, so make sure to check that you choose each photo yourself and that each one is relevant and necessary.

Add a cover photo that gives your customers a clear image of what your business is all about. It should also be a high-quality image that is large enough for a full-screen view. Cover photos are cropped to fit a 16:9 aspect ratio.

Your profile photo should also show what your business is all about, as it will appear next to your business name, but don’t use your logo because there is a separate place for logos. Don’t forget to add your logo photo, as it makes it easier for customers to identify your business.

Make the most of the space you have for additional photos. Add any photos that showcase your products or anything else you want your customers to see that will influence their buying decisions.

The types of photos may differ depending on what kind of business you have. Just think about what your customers want to know about your business and use your photos to answer their questions, so that they don’t have any reasons to leave.

11. Optimize Your Website for Mobile

mobile optimized website

You want your website to reach as many people as possible. To have this kind of reach, you have to optimize for mobile.

Optimizing for mobile is incredibly important for local SEO. The 2016 Quantitative Local Search Ranking Factors Study found that if you have a mobile-friendly website, you have “a better chance at ranking higher in the local search results.”

Also, according to the data in BlueGlass’s post, it appears that more people use smartphones to search for local information than computers or tablets, such as searching for directions to local stores, local store addresses, and business hours. And according to TeleVox, “94% of smartphone owners look for local information on their phone.”

So, if you haven’t already, you should optimize for mobile to target these customers.

If you’re not sure that your website has a mobile-friendly design, try Google’s mobile-friendly test. All you have to do is enter your web page URL. You should also check out Google’s updated guide on how to create mobile-friendly websites.

12. Check Your Business Listings local

After listing your business on numerous platforms, it’s important to check your listings on local search engines because of they – and your customers – rely on this information to find you. Any discrepancies can damage your local authority. So, make sure your information is complete, accurate, and consistent.

Here are some sites you can use to check your listings:

If you use Moz Local to check your local business listings, here’s what you can do:

  • Create and update listings.
  • Find and resolve incomplete listings.
  • Search for and resolve inconsistent NAP (name, address, phone) information.
  • Find and resolve duplicate listings.
  • Re-verify listings.
  • Push listings to major data aggregators.

13. Consider Using Locally Targeted Paid Search

Depending on your budget, this may not be the best strategy for you. But, using locally targeted paid search is a great way to target specific locations, so it’s important to at least consider using it as part of your local SEO strategy.

For instance, you can use Google AdWords to target specific locations and make sure that you reach the right people. Do your research, use analytics to find out where both your potential and current customers are, then target those locations.

You can also exclude specific locations, which is another great way to make sure that you reach the right people. For example, if you only ship products to a few places, you could exclude the places that you don’t ship to.

If you use Facebook as your primary social media platform for your business, you may want to advertise on Facebook to target audiences in specific locations.

Or, if you use Twitter as your main social media platform, you could advertise on Twitter, where you can also target based on location and make sure that you reach the right audience.

Other social media platforms have targeting options as well. For instance, LinkedIn has sponsored content, and Pinterest has promoted pins.

14. Think About Global Potential

As you use these strategies to improve your local SEO, don’t forget to keep in mind the global potential of your business.

Depending on what kind of business you have, focussing on local SEO strategies to target a local audience instead of a global one may help you stay ahead of your competition. But, it’s important to think about how your business will grow in the future as well.

For example, when you create separate social media profiles for your local branches, make sure not to forget about the main, “parent” brand page. Put the same amount of effort into it that you put into the individual, “child” brand pages.

More Local SEO Strategies

Up for more local SEO strategies? Check out this guide to ultimate SEO domination!

Which is your favorite local SEO strategy? Do you have any other strategies to add? Please share in the comments below.

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39 Experts Share Their Top 3 SEO Trends for 2017 and Beyond Wed, 06 Jul 2016 21:10:53 +0000 Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy. We wanted to know what to expect from SEO in the […]

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Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy.

We wanted to know what to expect from SEO in the future, so we reached out to 39 experts and asked them this question:

What are your top 3 SEO trends for 2017 and beyond?

Among the main trends identified by experts are optimization for Mobile (18 votes), Quality and Epic Content (13 votes), Voice Search (9 votes), Micro Formats (7 votes), Artificial Intelligence (5 votes).

seo trends

Technical SEO (AMP pages, Mobile Apps SEO, as they now show up in search results) is becoming important. With the rise of AI as the trend, content might end up being generated by machines.

It is important to optimize for micro formats and local SEO. Whether it’s long form or short form content, it has to be epic. With YouTube being the second largest search engine, Video is on the rise.

seo trends votes

Many of their responses point in the direction of having more video content, mobile optimization, optimizing for topics over keywords, voice search over keyboard search, faster page loading speed, actionable content, and quality over quantity in regards to content.

Top 3 SEO Trends for 2017 and Beyond

(According to 39 Experts)

A. Aaron Wall, Adam Connell, A.J. Ghergich, Andy Crestodina, Annalisa Hilliard, Artem Galimov

B. Ben Wynkoop

D. Danny Dover, Dave Schneider, David Leonhardt, Dominic Wells

E. Eric Enge, Eric Hebert

G. Gabriella Sannino, Garth O’Brien

H. Harris Schachter

J. James Norquay, Jason Quey, Jayson DeMers, Jen Van Iderstyne, Jeremy Rivera, Joseph E. Gojo Cruz

M. Marcus Miller, Mark Aselstine, Michael Cottam, Michael Yurechko, Mike Ramsey

N. Nate Shivar

O. Oleg Korneitchouk

P. Patrick Hathaway

S. Sean Si, Shane Barker, Steve Wiideman

T. Tadeusz Szewczyk, Tom Bourlet, Tommy Landry, Tor Refsland

V. Vlad Rascanu

Z. Zac Johnson


Aaron Wall

Aaron Wall is a SEO Expert who studied search extensively since 2003. Learn more about Aaron at


The Squeeze: The shift of formerly free/organic traffic streams to paid channels as the regular results are displaced by a combination of more & larger ads along with scrape-n-displace vertical search listings.

Market Consolidation: Aggressive consolidation among vertical search platforms to counter Google & Facebook chewing up more of the value chain by extending their ad programs and hosting more content on Facebook Instant Articles & Google AMP. You are already seeing this in areas like travel where Expedia acquired Travelocity & Orbitz.

Algorithmically Generated Content: The rise of blended “algorithmic” content, both in terms of perhaps Facebook & Google & other big platform players created automated solutions as a hedge to create buy in for their “host your content on our site” offerings, but also by publishers in response to the lower publisher margins from both the above shifts combined with the rise of ad blockers and the shift of audiences to mobile where ads yield a lower CPM (due to conversion being significantly more difficult) and fewer ads can be shown per pageload (due to the smaller screen size). As bad as mobile is for companies built around desktop ads or print ads, voice search and AI chat bots will be even uglier, because the instant answer scrape for many common queries won’t even deliver the publisher of the source material a single page load, and many of the formerly free direct navigation visitors will turn into something you now have to pay for, thus turning brand awareness from an asset to an expensive liability.

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Adam Connell

Adam Connell is a blogger, marketer, and entrepreneur. Find more about him at


1) Optimize for user intent, not keywords – keywords are still a big deal in a way, but it’s more about answering search queries directly than using traditional on-page SEO. That means your content needs to deliver on the promises made in your headlines & meta descriptions, although Google will sometimes use its own headline and/or meta description. Keep your focus not just on user experience, but the usability of your content too – the easier you make it for people to put the information to use, the better.

2) Links still have mileage left – links are still important and they will be for a while longer. Quality has been important for a while now, but it’s going to be even more important as time goes on. Creating content that’s geared to earn links is the way to go. But as ever with link building, it’s not about using tactics that work now, it’s about what will work in the future. Why? because Google applies penalties retroactively and recovering is hard work (and costly).

3) Page load times will become more important – as mobile searches continue to increase, I reckon we’ll see page loading times become a slightly more significant ranking factor. The good news is that hosting technology is getting better, and leveraging Google AMP to accelerate mobile loading times is easier than ever.

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A.J. Ghergich

A.J. Ghergich is the founder of Ghergich & Co.. Find more about him on Twitter.


  1. AMP pages will gain more and more importance for mobile.
  2. HTTPS will become a must for new sites or large updates to existing sites.
  3. On-page SEO will become easier as Google uses updates like hummingbird to better understand the context of your content. This will cause exact match keywords to be less vital.

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Andy Crestodina

Andy Crestodina is the co-founder and strategic director at Orbit Media.


  1. Keywords are out. Topics are in.

Google will continue to evolve into a semantic search engine, which means that smart marketers will focus on topics, not just keywords. It’s called semantic SEO. They key is to find and use all the words and phrases related to your primary phrase, thereby spreading out your content across the broader topic.

  1. More ads.

For “transactional searches” which is any search where the visitor is looking to buy something, Google’s organic search results will be crowded out by ads. It’s the evolution of universal search results and it means billions in profits for Google. Visitors who don’t like it will move over to Duck Duck Go in a steady trickle.

  1. Google will buy Twitter.

Yes, this is going to happen. I’m telling you now so you won’t be surprised. It will happen suddenly, but the changes that follow will be very gradual over several years. Eventually, Twitter will integrate seamlessly into Google+ and AdWords will appear in Twitter streams.

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Annalisa Hilliard

Annalisa Hilliard is a search presence strategist at


One thing that has consistently changed in SEO is the search results and they will continue to change.

The goal of optimization – to rank well in search and to increase qualified traffic coming to your site – has stayed the same and will continue to be important. Some of the trends to watch, which will affect the search results and how to best optimize a website are:

  • Increase of voice search
  • Integration of semantic search (through deep learning)
  • Mobile outnumbering desktop searches

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Artem Galimov

Artem Galimov is co-founder of Keyword Tool.

– More long-tail, conversational queries from users

Google uses artificial intelligence to generate SERPs these days. The search results become better and people start using broader more conversational queries to find information online. I think, it creates tremendous opportunities, as many websites that dominate the SERPs today are too slow to adapt. Many of our clients are getting incredible results by targeting long-tail keywords. Quite often these keywords have low competition and bring traffic that converts very very well.

– Continuous growth of mobile

As we know, more and more people are using their mobile devices as the primary source of information these days. It changes things quite a bit, and I think creates many opportunities for SEO professionals. Besides the basic mobile optimization, I think that many digital marketers need to think mobile first when creating content for some topics.

– Wider adoption of voice search

As voice recognition algorithms are getting better I think that in 2017 onwards more people will be using voice search on mobile. Most likely, searching for information, asking Google questions and using conversational queries will become mainstream.

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Ben Wynkoop

Find more about Ben Wynkoop at

Sometimes it is difficult to figure what to focus on when looking forward because so many people write articles claiming SEO has completely changed from one year to the next. Despite the many claims out there, rankings factors are unlikely to drastically change from one year to the next, but technology has forced major change in a relatively short amount of time.

  1. Local-specific AdWords placements possibly decreasing organic results – The increasingly mobile-first world will drive one of the biggest changes in search engine optimization for 2017 and beyond, particularly for small businesses competing in local search as Google looks to better monetize mobile search because according to Google, nearly one third of mobile searches on Google have local intent. Google has rolled out local search ads in Google Maps and is set to place ads in the local 3-pack that may include a top listing as an ad, followed by only two organic listings.

Action step: Businesses should look at local search holistically and test local-specific AdWords placements in conjunction with their local SEO efforts.

  1. Keywords are not dead, but intentions and topics are also becoming important – Saying keywords are dead makes for a catchy blog post title, but they are not dead. Google is not human which is why specific keywords help it understand what your pages are about, advancements such as machine learning are paving the way for search engines to better understand your content.

Action step: Go beyond optimizing pages for keywords by using hierarchy in your URL structure to build out sections of your website for each topic.

  1. Voice search is the next frontier – In the near future voice search will compete with text search and making a big prediction, in the distant future it will be all around us. When voice control and search evolves to serve as a proper personal assistant it will be in your car, all around your house similar to Amazon Echo, and become so useful that smart homes will become the norm.

Action step: For now, pay attention to what dominates the landscape with voice search results and optimize for the type of results returned. For example, on an iPhone, if you ask SIRI, “find a LASIK eye surgeon near me” Yelp listings will appear, so it is a good idea to put effort into your Yelp listing.

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Danny Dover

Danny Dover is the Author of SEO Secrets. Find more about him at


I think the top 3 trends of 2017 and beyond will actually be just one broad trend, Artificial Intelligence (AI). AI is already and will continue to fundamentally change how search engines rank web documents. The affect on marketers will be that they need to stop relying on specific individual optimizations (like H1s or Alt Text) and they will need to start working on greater, more valuable pieces of content that are optimized for how humans (and subsequently computers) interpret, comprehend and learn from and share information online.

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Dave Schneider

Dave Schneider is the CEO and co-founder of NinjaOutreach.


1) Influencer Marketing

Influencer marketing is trending more than ever. As bloggers acquire larger more engaged audiences, brands want to work with them. They’re seeing this as more cost effective and a less interruptive form of marketing.

2) UI UX

There are still a lot of websites that aren’t optimized for good UIUX, including slow load times, confusing navigation, and a poor mobile experience.

But we’re getting better about it.

And I think in 2017 you’ll continue to see more focus on this.

3) Outreach / Link Building

At the end of the day I still think link building, typically the kind acquired through outreach + content marketing, is the most effective way to improve your ranking, and I don’t expect that to change anytime soon.

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David Leonhardt

David Leonhardt is the President of The Happy Guy Marketing. Find more about him at, and on Twitter and Pinterest.


The top 3 SEO trends for 2017 are mobile, mobile, mobile. The world is going mobile, and as it does, the tail will begin wagging the dog. By the end of 2017, I expect that even desktop searches will be influenced by mobile optimization.

OK, I cheated with that answer, so here are two more trends for 2017.

Social gets more important in the SERPS. Google still hasn’t given up on Google Plus, and now it has another reason to hold on. Microsoft is now in the social media game, having purchased LinkedIn (which also owns SlideShare). And Twitter has been bought by…hold on, we’ll have to wait to see, Apple, perhaps? So watch for more social media integration.

IOT. Yes, by 2017 my guess is that the Internet of Things will have begun. Search and GPS and online ordering (to fill one’s fridge, perhaps?) and social media will begin the process of interconnecting. If you are ready to woof your cookies if you see just one more “Look what I’m having for dinner” tweet, just wait for those “Look what’s growing at the back of my fridge” tweets. Yum.

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Dominic Wells

Dominic Wells is the founder of HumanProofDesigns


Like always, there will probably be SEO “trends” for 2017, but I don’t pay attention to them. In this industry, trends don’t last very long, are usually over-hyped, and result in short-term gains at the expense of long-term gains. Look at things like guest-o-graphics and other copy and paste techniques from the last few years. They might have worked initially, but now whenever I receive one of these “outreach” attempts, I ignore it. Instead, I suggest that anybody who wants to do in SEO should just carry on with the standard best practices. Things that will last no matter what year it is.

1.) Build links via relationships. There’s nothing better than building relationships.

2.) Keep focusing on putting out good content. This doesn’t just mean content for the sake of content though.

3.) Stop trying to find the latest trend.

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Eric Enge

Eric Enge is the founder and CEO of StoneTempleConsulting.


An increasing amount of SEO attention will go into Apps, App Deep Linking, and App Store Optimization (and it should!).

Page speed will become a greater ranking factor, especially in mobile search results.

Because of the prior point, AMP will gain a growing amount of attention as a way to speed up mobile performance.

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Eric Hebert

Eric Herbert is founder of Evolvor.


Top 3 SEO trends? I’d say the best advice I can give is 1. Stop worrying about SEO trends;  2. Worry about putting together real marketing campaigns that are going to get people talking about your product and service; and 3. Pay attention to how people use your website, what they’re looking for, and tracking what they do so you can improve on the user experience and convert more sales. If you focus on #2 and #3 then you won’t have to worry about “SEO trends”.

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Gabriella Sannino

Gabriella is co-founder of Level343


We’ve definitely moved into a more interesting time for search – not only in terms of how to get in front of the searcher, but also the level of technology to search on. Look at the variety of mobile devices we now have, up to and including Google Glasses and smart watches. We used to tell people that they might want to start looking at making sure they have a mobile website. Now we’re telling them, “Make it responsive or go home and quit.”

Local: Global is all well and good, but local is where the real action is at. People usually look to find if an international company has a local office. If you’re an international company, you need to have your locations separated out and clear as to where they are. No more, “oh yeah, and we’re also in…” Local citations are strong signals, and important for local rank as well as mobile rank.

Structured data & direct answers: Aim for Google’s direct answer box and rich snippets. If you can mark up your site with schema, microformats or other markup, do!

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Garth O’Brien

Garth O’Brien is the Director and Global Head of SEO for GoDaddy. Find more about him at


Page speed must be on the 2017 roadmap if your site has load issues. Speed directly impacts ranking and conversion. More than 50% of the global search queries are executed on a mobile device. Do you really want to only reach half of your revenue earning potential?

Chasing Featured Snippets is going to explode in 2017. Many have overlooked this new feature and they are already paying for it. When Google removed the right rail ads and injected a fourth Paid ad placement pushing Organic down a spot we all were impacted. Earning the coveted Featured Snippet is a firehose of traffic and help off-set any loss from the new Paid ads placement.

Finally, content, content and more content. This will never come off the list of top trends. Hire good writers and publish quality articles, blog posts, guides and more. Publish videos and flock to YouTube. If you are not on YouTube publishing video content then you are insane. YouTube is the second largest search engine in the world. Over 50% of my initial search is conducted in YouTube. I would rather watch the solution than read a treatise that may or may not have any images.

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Harris Schachter

Find more about Harris Schachter at


One of the top SEO trends coming very soon will be the consideration for new search verticals which reflect constant changes in how people access information. Specifically, the internet connected devices and homes which afford voice search will start to become the focus of SEO strategy. Google has hinted that voice search data is coming to the Search Console (webmaster tools), and anything that can be measured can be optimized.

Another trend I see happening is the last hold-outs of businesses who haven’t invested in SEO are doing so. Digital marketing has skyrocketed in importance and budgets over the last few years, but because SEO is arguably the hardest to do, this is often a neglected channel. As more business owners become aware of this value (both in small businesses and mega corporations) having an SEO strategy will be as crucial as having a business card.

Finally, the last SEO trend which will happen is a resurgence of technical SEO. As more sites move to advanced technologies like Angular JS and other methods which allow pre-rendering, super fast load times, and app-like websites, it will be extremely important to ensure these new implementations are search-friendly.

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James Norquay

James Norquay is the founder of Prosperity Media. Follow James on Twitter.


  1. Voice Search – In the next few years I can see voice search being used more and more by the public. This will mean that SEOs will need to think about ways in which they can capture more traffic from voice search. How will users’ search patterns change or will they stay the same? This is something you need to think about.
  2. SEOs will need to focus on long tail –  Google is adding more advertising listings and taking away space from organic listings, this means that SEOs will need to focus more on mid-long tail terms.
  3. Using more social data for SEO – For many years we have been helping clients use social media data in SEO projects for example using Twitter search data, Instagram data, hashtag data and social web data to assist with projects. The thing about using data from Google Keyword Tool data for SEO  means your query data is limited where using fresh social data will be helpful especially on new product launches. You need to be using data from numerous sources to assist with SEO. Do not limit yourself.

Also from a marketing point of view I see far more growth in Marketing Automation tools and services in the market.

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Jason Quey

I help entrepreneurs connect with influencers, experts, and linchpins to rapidly grow their business together on

  1. AI will slowly change the landscape.People already know about RankBrain. AI will only improve things more.
  2. The slow pull away from long-form content.10x content isn’t necessarily long form. In an interview I did with Steve Rayson of Buzzsumo for the Content Promotion Summit, he shares that 81 of the top 100 most shared B2B articles were short form content and details their place.
  3. Computer generated articles will begin to rank.The only way to set yourself apart will be to have an unique voice.

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Jayson DeMers

Jayson DeMers is the founder and CEO of AudienceBloom. Follow Jayson on Twitter.


  1. Mobile-based search is on the rise now, and will continue through 2017 and beyond. That means more search queries are entered on-the-go, which means they’ll naturally take on more of a local focus. Additionally, with the rise of digital assistants like Siri, more and more of the queries will be spoken, which means they’ll be formatted as natural speech rather than written text. So, SEO strategies will need to adapt to become more mobile-centric and content strategies will need to adapt to answering spoken queries.
  2. Mobile optimization will become non-optional. Mobile optimization is already extremely important, but by 2017 it won’t be optional anymore – not having a properly-displaying website on mobile devices will significantly imperil any SEO efforts.
  3. Link building will become even more important as a ranking signal. Good links are harder than ever to acquire, which makes them a better ranking signal than ever before.

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Jen Van Iderstyne

Jen Van Iderstyne is the resident SEO rockstar at Overit.


At only halfway through 2016 it’s possible that there could be game-changing events in the next 6 months, but barring any major shakeups I believe we’ll see a lot of the same trends continuing.

Mobile – The last few years have seen SEOs turning their attention to mobile accessibility and visibility. Traffic distribution by device has been slowly shifting over time and may well surpass desktop traffic for many sites in the coming years, if it hasn’t already. That being the case, a big focus will remain on speed, mobile friendliness and localization. This may also mean increased use of schema and page optimization that is more conscientious of spacial restraints.

Social Media Search – This is an interesting one. While the correlation between social signals and rankings may continue to be indirect, social media channels serving as Search Engines themselves is on the rise. Additionally, there are searches where results from platforms like Twitter or Pinterest have integrated into Google Search Results. This will likely continue to drive up social content creation along with profile usage and optimization.

Content Asset Diversification – Finally, we’ve seen this also trending in recent history, but it should continue to be a dedicated time investment. The nature of universal search that incorporates, images, video, news, local results, social media content, featured snippets and the knowledge graph (among others) will continue to push SEOs to have a diversified scope of assets. This is also likely to lend itself to increased use of schema, in addition to other means of becoming optimized and relevant across a number of different mediums.

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Jeremy Rivera

Jeremy Rivera is an SEO Consultant. Find more about him at JeremyRiveraSEO.


  1. Google provides goodies to websites that take extra steps. If you don’t have Schema, Json-ltd and AMP you are missing out. Keep your eyes peeled for more stuff like that from the big G.
  2. Want to kick ads? You have to step up your game. Bigger is better. 2000+ posts with infographics and 10 or more citations to resources, that’s what’s killing it now, and will become the standard.
  3. Link fatigue will start to impact niches that get too many blind emails pitching guest content. Time to build real relationships or build your own resources.

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Joseph E. Gojo Cruz

Find more about Joseph E. Gojo Cruz at RankingElite.


  1. More Data Coming in for Webmasters – Google is giving more data to analyze for webmasters.
  2. Google will work into alerting webmasters more – Google has expanded their alerts for webmasters.
  3. Technical SEO will highly be in demand – Since Google is continuously improving SERPs for (desktop/mobile/tablet) SEOs will need to adapt and learn more things to comply with the changes. This may include Java, Knowledge Graph, AMP and a lot more.

Some SEO practices are still working and can provide results. But focusing on the common practices may not be enough to perform better in search since there are a lot of signals Google has been utilizing when ranking pages.

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Marcus Miller

Marcus Miller is an SEO & PPC strategist at Bowler Hat. Find more about him on Twitter.


Google has made some quite considerable changes to the search results over the last 18 months. We see them every day at Bowler Hat so it is not always so apparent but when we look back we have lost ads on the right hand side of the page, seen more ads at the top of the page, the local results have been reduced from 7 results down to a measly 3 and we may soon see this reduced to 2 organic local spots as Google has just announced that ads are coming to the local pack.

The winds of change are blowing in search and as such my three trends are as follows:

  1. Competition

Organic SEO is getting more competitive. We are not just looking at competition from other businesses but from adverts from major brands from location based search. The days of ruling the roost for many businesses are over and now a larger slice of traffic is going to an ever smaller set of sites. Google also continues to tweak the ad layouts and with the latest move to green ad labels the line between paid and organic results gets ever thinner.

Certainly, the entire strategy for organic needs to change for many businesses and we have to focus on the more content led efforts to rank for informational terms that drive awareness. Organic search will become an ever more top of the funnel strategy for many businesses.

For local businesses competition is coming from traditional ads, proposed local ads and from ever more search savvy brands that are starting to throw their weight around in the local listings.

If you want to win in organic search in 2017 and beyond you have to get serious now. SEO is no longer an easy option and requires investment and commitment just like every other established and mature marketing channel.

  1. Mobile

Mobile continues to grow and particularly in the B2C markets we see a continued dip in desktop and tablet traffic. As mobile phones continue to improve and technologies like Accelerated Mobile Pages (AMP) help optimize the mobile experience we see customers ever more confident to use the humble smartphone as the primary Internet device. We are currently working with a customer in the leisure industry that sees over 90% of traffic and around 75% of conversions from smartphones.

We still see too many websites that are built with the traditional desktop mentality and then mobile is a secondary consideration. Certainly, mobile now needs to be given equal consideration and in many cases the experience should be flipped on its head with mobile being the first and primary consideration.

  1. RankBrain

Google is getting smarter. The days of a single algorithm for ranking website results are long past. We do still see some legacy SEO and link building techniques having more success than they should but the upcoming real time Penguin algorithm should hopefully take care of that. RankBrain combined with other key algorithm elements will allow Google to utilize AI to fine tune the signals for a given category, location or even keyword. Search will get smarter and ever more refined.


Organic SEO is maturing and that means more brands, more ads and more competition. Search engines are everywhere and the younger generations have never known a world without search. From voice search to the integration of search with even more of our life ensuring you have SEO considerations in your marketing plan will become ever more important in 2017 and beyond.

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Mark Aselstine

Mark Aselstine is the owner of Uncorked Adventures.


1) The rise of content marketing will continue, but that rise will effectively price out most small business. For some time small business has been able to produce content that’s effectively good enough, simply by using their personal expertise. As content marketing has started to deliver bigger results, larger businesses have caught on. Executives are now producing content and big business has the budget to produce memorable content on a daily basis.

2) Video will continue to gain prominence.  For all we talk about Bing and Amazon, Youtube gets really what amounts to a fraction of the attention, but it’s the world’s second largest search engine. When video is combined with an easy to use, cheap, transcription service you have a winning SEO team. Plus, video can be incredibly easy to produce.

3) Last but not least, there’s going to be a ton of conversation about how SEO is both dead and too competitive these days. I think that conclusion relies on a bunch of faulty assumptions and that a smart, resourceful small business can still rank for incredibly competitive keywords if they’re patient.

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Michael Cottam

Michael Cottam is SEO consultant at MichaelCottam.


#1 Topical Analysis:

Whether it’s RankBrain or Hummingbird – it doesn’t matter – Google has become proficient at understanding the topic represented by the collection of words on a page. They no longer have to rely entirely on things like the page title, H1 heading, anchor text in links to the page, or repetitions of keywords. As an example, this page ranks #4 for “tahiti weather”…yet not only is the phrase “tahiti weather” not in the page title, or on the page anywhere, but the word “weather” is not present anywhere in the page – not even in ALT text or image filenames. Google is seeing that much of the page consists of words like “temperature”, “precipitation”, “cyclone”, “season”, etc. and understanding that collectively those terms make up a discussion of the weather. SEO tools company Moz has recently launched their Related Topics feature, and tools like Ultimate Keyword Hunter have appeared on the market to help web marketers figure out what terms you need to have on a page for a given topic to show Google a thorough discussion of that topic on your page. For now, and 2017 and beyond, the keyword research task has expanded to become topical research.

#2 Content Publishing Quality over Quantity: Google is looking at engagement signals on every piece of content you put up on your site. I think Google is measuring how engaged people get with your content (whether it’s links, bounce rates, social shares or whatever), and not just ranking that piece of content based on its engagement, but from what I’ve seen, it appears that the site is getting “scored” on overall engagement. So, you’re better off to publish 1 new post a month that gets a handful of links/shares/etc. than to publish 100 posts a month where only 5 of them get that same handful of links/shares/etc. In other words, Google is looking at: when you say something, what percentage of the time does anyone care? They can use this scoring to rank new content from your site even before it’s had time to get engagement.

#3 while webmasters have been implementing for quite some time now, Google has really only been using it to extract rich snippets (like ratings stars, breadcrumbs, price and availability, event dates, etc.) for the search results. They’ve done a little work with schema for the Knowledge Graph as well, but for most non-brand queries, schema markup isn’t really having that much effect. I’m expecting that Google will start using schema markup both as a site quality and richness indicator (i.e., affecting rankings), and for creating carousel-like results for certain searches, with Knowledge Graph-like summary data on each result in the list.

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Michael Yurechko

Michael Yurechko is the founder of Verev, a search agency based in Vancouver, Canada. Find more about him at and on Twitter.


# Branded Traffic

If you’re not building a brand and getting regular searches for your brand, you may be irrelevant come 2017. Branding is more important than ever and branded search traffic will have a bigger impact on Google’s trust for your domain than links in some instances. Start building branded resources that encourage users to search for “brand + <thing>”.

# Link Traffic

Just as branded traffic is important, so is link traffic. Essentially: links from pages with regular search & social activity will hold more weight than just a link from a page with good traditional (page rank) metrics. My measurement for a good link has always been one that drives relevant, quality traffic and I believe Google will be looking at these exact metrics more in 2017.

# More PPC Competition, You Need To Stand Out

Google has been testing new layouts and styles for Adwords ads, making them look more and more like organic search results and blending them into the page above & below organic results. It’s going to be more important than ever to properly craft enticing titles & meta descriptions to stand out, as well as utilizing all relevant Schema markup on your sites to get a CTR advantage over your competitors.

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Mike Ramsey

Mike Ramsey is the President of Nifty Marketing.


  1. More search going Mobile and Local. Largely driven by increase in Voice search.
  2. Google monetizing the new found mobile and local search with direct ads in local organic listings that are hard to differentiate between paid and organic.
  3. More vertical specific competition coming from Google spelling a further end to directory type websites in certain industries.

Basically, local will because an optimize to play, but pay to compete space more and more. Businesses will lose search traffic but will gain knowledge graph type information that is easily accessible directly from search engines and we will start to see what the future of SERPS are that don’t appear onscreen.

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Nate Shivar

Nate Shivar is a digital marketing consultant. Find more about him at ShivarWeb and on Twitter.


  1. Audience fragmentation – SEO will continue to go beyond Google Search on desktop. Audiences will continue searching on a wider range of devices, platforms, and places. The division between large “head” terms and the “long-tail” terms will continue to get sharper.
  2. Technical compatibility – The range of devices, platforms and web development technologies will continue to grow. That will continue the trend of SEOs making it all work together.
  3. User experience for searchers – Although there’s plenty of UX focus on homepages, onboarding sequences and app home screens, there will continue to be a need for a “searcher’s advocate” for users who land on specific pages via search.

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Oleg Korneitchouk

Oleg Korneitchouk is the Director of Marketing at SmartSites. Follow Oleg on Twitter.


1) Engaging/interactive pages with content – there is so much content being pumped out on a daily basis, websites need to stand out in order to win links and improve rankings.

2) Topical authorities – Websites that cover specific topics in depth – with multiple articles supporting the topics – will rank better than those with a more mixed theme to their content. A site that dedicates many pages to a topic will tend to have more useful information for the searcher.

3) Editorial links – More and more emphasis is being placed on high quality backlinks that can only be earned. 1 editorial link from a news site or popular blog can improve rankings way more than hundreds of links from low quality websites.

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Patrick Hathaway

Patrick Hathaway is the Director at URL Profiler. Find more about him on Twitter.


  1. Mobile – We’re already in the mobile-first generation, and both mobile optimization and mobile strategy are going to be key for most websites moving forwards.
  2. Voice Search – Generation Y are already naturally adopting voice search, and Google claims it is the fastest growing type of search – it is definitely going to play a big part in SEO in the years to come.
  3. Personalization – Personal assistant style ‘bots’ on our devices seem inevitable, and they will aim to plug the context gap currently between users and search engines, leading to a hyper-personalized experience.

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Sean Si

Sean Si is the VP of Growth and Marketing for Pandora Labs—a Security-as-a-Service company that provides businesses with on-demand IT security resources. He is a motivational speaker in the morning and an SEO and analytics guy at night.


1) 10x Long-form content (we’re already seeing it on the rise – ultimate guides to this and that)

2) Push notifications for return visits and user activity

3) Voice of customer content (you can get voice of customer using tools like Qeryz)

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Shane Barker

Shane Barker is a digital strategist. Find more about him at ShaneBarker.


#1 – Influencer Outreach – With ad blocking becoming increasingly popular and people trusting individuals over banner ads, building links and creating content with the help of influencers will be a popular method for marketers to boost their SEO efforts.

#2 – Structured Data or Semantic Markup – Structured data will continue to gain ground in the SEO world as highly structured information makes it easier for search engines to organize and display rich snippets in search results.

#3 – Mobile Search – The continued growth in the mobile search automatically results in the rise of competition. Now a site is not only required to be responsive but fully Mobile optimized to convert and rank well.

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Steve Wiideman

Steve Wiideman is the President and Senior Search Guru at Wiideman Consulting Group.


1 – Keyboard search is on its way out. Speak search will likely own the rest of this decade. Imagine tools such as Feedly narrating feeds on voice command while you’re commuting to work. Smart SEOs will be running studies to understand how consumers search and create content that is the most useful to speak-to-search users. Smarter marketers will create cooperatives to pool resources for celebrity voice narrators to read content to the user.

2 – VR has a very strong likelihood of replacing home desktop. People will really be attracted to Minority Report-style searching and selections. Smart SEOs will start sketching out experiences that blow people’s minds on Oculus, and future VR devices.

3 – There is a lot of spam and browser-emulators performing queries and skewing search volume data. Authenticity could start to be validated through bio-metrics (fingerprint login for example) and may feed into search engine rankings as a small signal, particularly when search engines ask “was this a good result?” for users who login to Google via fingerprint. This will likely start with local search, since NFC can be validated and because beacons don’t lie. SEOs practicing grey or black hat techniques will need to shift toward content marketing and influencer marketing strategies.

BONUS: Building a calendar around content creation with question-based and “tips” queries can drive incremental traffic, and become awesome link bait if the answer truly is the most useful result in the search results. Tools such as make the research task simple, particularly when combined with Google’s own AdWords Keyword Planner.

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Tadeusz Szewczyk

Tad of, and author of the SEO 2.0 Ebook.


When you ask for the top three “SEO” trends for 2017 you are already a bit stuck in the past when SEO was much more important than now. Why? Many of the “SEO” trends of the near future are changes that make traditional SEO even less prominent. I’d like to mention:

  1. Popularization instead of Google optimization
  2. Google Home, Amazon Echo and similar assistants
  3. Google ads squeezing out organic results from search

In short the good old days of SEO are over. It gets harder and harder to optimize for the ever dwindling organic reach on Google search. In the short term it leads to higher demand for search engine optimization specialists because everybody has to invest more time, money and effort in showing up for the remaining search results.

Yet we also see many agencies and experts give up. Some switch to Google ads and become Google’s taxi drivers. Others are trying to add even more noise to the already overwhelming daily content flood out there.

Both exit routes – PPC and content marketing – are not sustainable in the long run and lead to higher dependency on gatekeepers like Google and Facebook.

Google optimization, that is building websites to be found on Google is less and less lucrative because of the growing competition for the few leftovers below the fold. Most people see only ads, especially on mobile and do not even distinguish between ads and results anymore surveys show.

Let’s explain the trends in particular.

  1. Popularization vs Google Optimization

Thus only a holistic popularization approach can overcome this. Think popularization of science or pop music. You need to make people actively aware of you and search for your name or your products. Thanks to popularization even when your website does not show up searchers will ultimately find you and look for you in the first place.

  1. Google Home, Amazon Echo and similar assistants

When people ask Google Home something they do not look up websites or even search results. They just ask the Google AI for what they want to know.

People will ask for a movie and Google Home will answer that the reviews are negative without even disclosing the sources of these opinions.

In future it will be about optimizing your brand, product or service for these sources. Your website might get ignored altogether in such a scenario. Only “trustworthy” third party sites might count as proper endorsements. Social media sentiment might still count as well where expert opinions are not yet there.

  1. Google ads squeezing out organic results from search

The most obvious trend is that Google puts more and more ads and Google services above the fold while squeezing out any remaining “organic” search results.

Kids and teenagers are not even aware that there is a difference between ads and search results by now studies have shown.

On mobile you need to scroll a lot to find an actual result. Again you can give up or embrace a popularization strategy where you make people search for you and force Google to find you or others to pay for ads to be found when selling your products.

In general you need to stop trying to please Google and Facebook (especially skip proprietary nonsense like Google’s AMP or Facebook’s Instant Articles) and start to optimize for audience, findability and popularity independently of gatekeepers.

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Tom Bourlet

Find more about Tom Bourlet at SpaghettiTraveller.


1) Page speed will dominate people’s focus, as this will be an increasingly effective ranking factor. Currently, mobile page speed isn’t a ranking factor, while they base it on your desktop page speed; however, Google has informed us all that this will change in the next ‘mobile friendly’ update. As mobile traffic has now overtaken desktop, page speed will be absolutely critical, as there are many reports highlighting the difference in conversion rate can be around 20% based on a single second improvement.

2) Voice based search has been increasing exponentially; however, the SEO industry is still trying to catch up. Many sites will have to adjust their content strategy to be more conversational, rather than the traditional online style of typing. A great way to combat the increased amount of voice based searches could be to write a single article on each FAQ question.

3) We are starting to notice apps in SERPs; however, I am honestly astonished about the lack of SEO work produced on the apps for big companies at the moment. Tricks such as deep linking are really not being utilized to their full potential; however, this should change during 2017.

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Tommy Landry

Tommy Landry is the founder of Return on Now.


SEO has changed so much the past few years that it has become typical to expect this rapid evolution to continue. While I get that mindset, Google is more likely to adjust to a more “business as usual” approach in 2017 and beyond. Here are some areas I expect to remain at the forefront for them and the SEO community worldwide.

  1. Increased Focus on Mobile & Voice Search– This should come as no surprise. Google has already pushed out their infamous “Mobilegeddon” update (April 2015), and a first rework of that update earlier in 2016. We should anticipate this to become a huge focus as mobile and tablet computing eventually become the primary platforms for search and internet access heading into 2017. Given that many of us are searching on a phone while we are already doing something (e.g., driving or shopping), and that phone I/O can be clunky for many of us, voice search simply HAS to fall into place before long. I’d wager a lot of the semantic matching advances we’ve seen have been heavily influenced by the growth of mobile and the utility of voice-driven search interpretation.
  2. Algorithmic Updates Instead of Penalties – We’ve seen this start to fall into place already, with Google Penguin being folded into the algorithm at some point in 2016. Panda did the same in 2015. Together these are strong indicators that we may have moved past the “handslap” period with Google. Now they are aiming to simply update the algorithm again rather than make spectacles of cheaters in the SEO game. We already know that their search team makes upward of 500 major and minor tweaks to the algorithm on an annual basis. They have all but stopped announcing when changes are made, and simply keep telling us it’s business as usual. Having seen much fewer major shakeups in the past 12 months, this looks to be a trend that will stay.
  3. Artificial Intelligence – The SEO industry was abuzz with the Google announcement of Rankbrain and what it means late in 2015. And realistically, their artificial intelligence engine is something cool to consider for all. But it should have come as no surprise to those of us who witnessed things bubbling up since 2013, from Hummingbird to semantic markup to the knowledge graph itself. Google is now interpreting intent rather than just matching search strings, as they did in the “good old days.” With mobile and voice search so dependent on intent-based matching, I would anticipate that this is not only a novel idea, but the primary way we’ll be having SERPs served up from here forward.

Of course, there could be a range of other areas worth mentioning, but these are the big three in my own book. What are yours?

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Tor Refsland

Tor is Digital Strategist and Business Coach at TimeManagementChef.

  1. Epic Content

One thing that will NEVER go out of fashion is that epic content will go viral. This is something that happened with my post Blogger Outreach – How To Get On 158 Blogs In 14 Months, which has 115 comments and 517 social shares.

People like content that stands out, especially in a positive way.

Want great SEO? Do a strategic SEO campaign and create epic content that is outperforming the others posts ranking for the same keyword.

  1. Video content

You don´t need to be able to look into the future in order to understand that video is taking more and more over compared to text and only audio.

Video is a great way to create engagement, show people that you are a real person and show your personality.

Usually a great video will outperform an equally great blog post ranking for the same keyword.

In addition, fewer people are producing videos than written blog posts.


Because it really require some big b*lls to stand in front of the camera and show your personality. However, going outside your comfort zone usually pays off.

  1. Webinars replays

A webinar is not just a video. It´s a freakin´ party! Where people can engage and connect with you. That is why doing webinars outperforms email sequences, product launches on videos, and so on.

All the big influencers like Lewis Howes, James Wedmore, David Siteman Garland and John Lee Dumas is totally crushing it with webinars. It results in more engagement, stronger relationship with your audience, and last, but no least, more sales.

Webinar (read: webinar replays) will be the new trend.


Vlad Rascanu

Vlad Rascanu is the founder of 80 Proof Digital.


Video content will grow in importance for B2C brands

While most content generated by SEOs and brands is still written content, video content is rapidly catching up. In 2017, video content will likely outpace written content in terms of reach, engagement, effectiveness, and overall ROI. Vine, Periscope, Snapchat, and other video apps are partially responsible for this along with YouTube, setting users’ expectations toward more visual content. When browsing for informational search queries I’m sure you’ve all noticed video results showing up more and more often in the SERPs and once Google started to give more preference to video content, B2C brands will have no choice but to jump on the bandwagon if they want to stay ahead of the curb.

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Zac Johnson

Find more about Zac Johnson at


1 – Incoming Links: No matter what, the amount of quality of links coming back to your site are going to being one of the biggest influencers in your ranking results.

2 – Quality Content: Yes, content is King… but creating one 2,500+ word article is much better than creating five 500 word articles. Focus on real content and real value.

3 – Shareable Content: In addition to longer content, original and creative content is key. Infographics are a great way to create something original and gain high-value backlinks in the process.

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We’d love to hear your thoughts on these trends, and your SEO predictions for 2017 and beyond. Please share in the comments below.

The post 39 Experts Share Their Top 3 SEO Trends for 2017 and Beyond appeared first on Alameda Internet Marketing.

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100 Keyword Research Tools for Rocking SEO Tue, 07 Jun 2016 15:00:01 +0000 Finding out what words and phrases your visitors use to search for and find your site is one of the most important steps you can take in any successful SEO campaign. We’ve compiled a list of 100 keywords research tools we think merit a look and will make your life a heck of a lot […]

The post 100 Keyword Research Tools for Rocking SEO appeared first on Alameda Internet Marketing.


Keyword Research Tools

Finding out what words and phrases your visitors use to search for and find your site is one of the most important steps you can take in any successful SEO campaign. We’ve compiled a list of 100 keywords research tools we think merit a look and will make your life a heck of a lot easier. While many of these tools will require a paid account or software purchase, most of the tools listed below have a “freemium” option for you to try them out and see if they’re a good fit for your workflow. In generating this list we included the tools that we use day-in day-out but also discovered quite a few gems that we’d never used before. We’ll begin with one of the tools we use the most for keyword and competitive research…

# 1 SEMrush

semrush keyword tool
SEMrush allows you to not only get detailed information about keywords but also analyze competing websites. Check out the position of your competitors and the keywords they use, watch traffic for the whole domain or specific pages of your site – and much more. SEMrush is one of my favorite tools. Check out the tool here.

# 2 Keyword Snatcher

keyword snatcher
A simple parser of search queries that works with Google, Yahoo, Bing, Ask and Amazon. Usually it will help you to generate at least 4,000 keywords from a single seed keyword. Great to discover local keywords and untapped niches. Check out the tool here.

# 3 Google Keyword Planner

google keyword planner
A free keyword research tool from Google. You’ll need to register with Google AdWords before you can use Google Keyword Planner. Check out the tool here.

# 4 Moz Analytics’ Keyword Analysis Tool

moz analytics keyword research tool
Keyword difficulty tool from Moz makes it easy to set priorities when planning your SEO campaigns. It analyses search volume and does competitive analysis for any keyword or phrase. Check out the tool here.

# 5 SECockpit

A great tool, especially for anyone promoting content projects. You’ll find a variety of different keywords for articles and sections. Check out the tool here.

# 6 Long Tail Pro

longtail pro
Long Tail Pro is very simple to use, and it’s a powerful service for keyword research, competitor analysis and real-time filtering. Long Tail Pro also helps you set priorities, as it analyses your competition. Check out the tool here.

# 7 Soovle

This keyword research tool is good for making content plans and generating ideas for articles. It groups keywords around topic areas. Check out the tool here.

# 8 Google Correlate

Another tool from Google. Google Correlate helps you to discover search patterns that are on trend. Find searches that correlate with real-world data. Check out the tool here.

# 9 Quora

Use Quora to search for ideas and titles for articles, and to find out what people are searching for – all in just a few seconds. Check out the tool here.

# 10 Google AdWords

Google adwords
Google Adwords can be a great tool to test your hypotheses. Once you have a list of keywords and data about them – you can real-world testing via AdWords to validate your assumptions. Check out the tool here.

# 11 Google Insights

Google Insights allows you to compare data by category, country and time period. Check out the tool here.

# 12 Alexa Search Analytics

A powerful tool with actionable SEO insights, certified site metrics, and competitive intelligence – to help grow your SEO. Check out the tool here.

# 13 Advanced Web Ranking

advanced web ranking
More than 20,000 of the world’s leading agencies use Advanced Web Ranking. It will give you analytics data, audit your SEO, track your rankings, provide localization, generate white label reports and more. Check out the tool here.

# 14 WordTracker

Word Tracker generates keyword results based on real searches by real people, including the keywords customers use when they are ready to buy. The site offers a seven-day trial version of the tool. Check out the tool here.

# 15 CanIRank

can i rank
CanIRank quickly gives you a complete picture of the competitive landscape, so that you can monitor where your business ranks and get to know about the changes that will make the biggest impact. Check out the tool here.

# 16 Internet Marketing Ninjas Keyword Combination Tool

The Keyword Combination Tool by Internet Marketing Ninjas features handy columns – enter words or phrases in column 1, and column 2 will show you all the possible combinations of these keywords. Check out the tool here.

# 17 Merge Words

A simple and very effective tool that helps to combine three different words into a combination of keywords. Check out the tool here.

# 18 Moz Keyword Tool

Moz keyword tool generates the top 10 rankings for any keyword. It shows current ranking for that keyword and assigns it a difficulty score. Check out the tool here.

# 19 Keyword Scout Lite

With Keyword Scout Lite you can set various filters, remove brand names with one click, set a range of local and international query displays, and even set the parameters for the average cost of clicks. Check out the tool here.

# 20 Wordstream Keyword Tool

This free keyword tool gets data through US-based search industry partnerships, such as internet service providers, browser toolbars and search engines. Can be a great source for keyword ideas. Check out the tool here.

# 21 Keyword Eye

Keyword Eye
With a 30-day money-back guarantee and over 50,000 users, Keyword Eye is a compelling choice. The tool features competitor research, keyword suggestions and a questions finder. Check out the tool here.

# 22 Keyword Discovery by Trellian

Get keywords results from various toolbar browsers, more than 200 search engines worldwide, and a list of generic and long-tail keywords – that’s what you’ll get from Trellian’s Keyword Discovery tool. Check out the tool here.

# 23 Majestic SEO Keyword Checker

Majestic’s checker generates results primarily based on organic data. The number of keywords you can check at once depends on your subscription level. Check out the tool here.

# 24 Web CEO

webceo keyword research

Use WebCEO’s Keyword Research tool to get thousands of keyword ideas for your site content and on-page SEO. The tool provides a full picture of competitor keyword lists, suggestions from Google Search Console, terms for your local business; allows integration with Rank Checker and SEO Analysis tools.  The KPI metrics like KEI (keyword effectiveness index), global / local monthly searches and other important metrics will help you refine your keyword list.

It also offers a free trial version. Check out the tool here.

# 25 Positionly

If you want to get more traffic to your site and improve your rankings, Positionly is definitely a tool to try. Generate actionable suggestions and reports on intelligent events, and customize them to the apps you want to target. Check out the tool here.

# 26 Google Trends

One more powerful keyword service from Google. Compare up to five keywords at a time. Check out the tool here.

# 27 GetRank Keyword Suggestion Generator

A useful generator of search queries that takes data from Google, Yahoo and Wordtracker. Check out the tool here.

# 28 Bing Ads Intelligence

Use Bing Ads Intelligence to determine the relevant keywords for an already published page, on the basis of the content of this page. You can also generate ideas for new keywords from existing semantic core and selection of low-frequency searches. Check out the tool here.

# 29 SEO Book Free Keyword Tool

A popular free tool that allows users to save keyword suggestions in CSV format. Check out the tool here.

# 30 SEO Book Keyword Typo Generator

This tool allows you to make the most of keywords even when searches contain typos – really useful when searchers in a hurry make the wrong keystroke or don’t know how to spell your best keywords. Check out the tool here.

# 31 Wordtracker’s Keyword Questions

wordtravker question
Enter a query and get 100 suitable results. A great tool to use when you’re searching for new ideas on keywords and writing articles. Check out the tool here.

# 32 SerpIQ

SerpIQ features all you need for successful SEO. Find competitors by keywords, analyze their keywords and much more. Check out the tool here.

# 33 Wordpot

Wordpot allows you to make 25 free requests per day. It shows data from search engines and is a great tool to use. Check out the tool here.

# 34 KTD Amazon Keyword Tool

KTD amazon-570x303
A good service for those who participate in the Amazon affiliate program. KTD allows users to check out searches made on Amazon, which is especially valuable for the search of specific low-frequency queries. Check out the tool here.

# 35 eBay Keyword Research Tool

A great tool for eBay users. The eBay Keywords Research Tool collects data from and, at your request, will show you the details. Check out the tool here.

# 36 Terapeak for eBay

A free seven-day trial period allows you to check this one out before you buy, and it’s a nice tool that allows users to compare searches made in individual countries. Check out the tool here.

# 37 KW Finder

KW Finder allows you to choose keywords, shows the number of searches per month, SEO-difficulty, CPC, PPC, in time dynamics, Top SERP request with indicators Majestic and so on. Check out the tool here.

# 38 Keyword Country Free Keyword Research Tool

Another useful resource that gives you 100 keywords within the free version. It’s intuitive and simple to use. Check out the tool here.

# 39 Web SEO Analytics Keyword Research Tool

Web SEO Analytics Keyword Research Tool
Developed especially for SEO copywriters, the Keyword Research tool by Web SEO generates a complete list of related keywords and delivers all the necessary statistics. Check out the tool here.

# 40 Wordze

This automated service will help you to find hundreds of keyword ideas and deliver all the key metrics – thousands of hidden keywords and more! Check out the tool here.

# 41 SpyFu

SpyFu searches any domain on Google and shows every keyword that was bought on AdWords, every organic rank and every ad variation over the last nine years. Check out the tool here.

# 42 Yahoo Clues

Compare queries made by men and women, and filter by country. Check out the tool here.

# 43 Good Keywords

Good Keywords is a place to find unique and new keyword ideas based on current news and trends, web popularity and social media buzz. Check out the tool here.

# 44 Ubersuggest

A free parser of Google search tips. You can set the language and the search parameters – semantics, images, news, videos etc. Check out the tool here.

# 45 Keywords Strategy Studio

keyword strategy
Keyword Strategy Studio generates new ideas for search queries that are based on research, trends and popularity. Check out the tool here.

# 46 Market Samurai

Market Samurai works with Apple and Windows. It’s great for finding low-frequency searches with low levels of competition. Check out the tool here.

# 47 Bing Keyword Research Tool

A free service that helps to collect data from organic searches and study the statistics from the last six months. Check out the tool here.

# 48 Google Suggest Expander by Yoast

google suggest expander
Google Suggest Expander by Yoast is a great tool to brainstorm long-tail keyword ideas. So, if you are stuck with ideas – this tool can be a great place to start.

# 49 GrepWords

GrepWords is a huge, fast, simple and powerful tool for finding the best keywords. More than 40 million keywords on offer. Check out the tool here.

# 50 The Last Keyword Tool by Themezoom

This international keyword tool gives you the opportunity to search for the traffic generated by keyword terms, and compare costs, competing pages, and competitors in a particular market. Check out the tool here.

# 51 Term Explorer

This tool exports keyword data for up to 90,000 items and quickly sorts by search volume, cost per click, and PPC competition. Check out the tool here.

# 52

A free keyword tool. You don’t even need to create an account to generate more than 750 Google keywords in the language of your choice. Check out the tool here.

# 53 Jaaxy

Jaaxy features lightning-fast niche research, comprehensive keyword research and accurate competition metrics. It’s a great keyword tool you can use to topple your competitors. Check out the tool here.

# 54 SEO Book Keyword List Generator

Know everything about your competitors with SEO Book’s keyword list generator. It picks the best keywords, displays your ranking profile in Google and Bing, and provides access to organic and paid search performance histories. Check out the tool here.

# 55 Scrapebox Keyword Scraper

The name speaks for itself. This simple tool scrapes keywords from Google, Amazon, eBay, Bing, Yahoo and more. Check out the tool here.

# 56 Keyword Canine

The very useful Keyword Canine features site health monitoring, keyword analysis, in-depth search result analysis, backlink analysis, rank tracking, long-tail mining, keyword optimization and more. Check out the tool here.

# 57 Keyword Revealer

With keyword revealer you’ll find long-tail keywords right away, view the difficulty score for each phrase and analyze the competition for first-page ranking on Google. Check out the tool here.

# 58 SERPs Ubersuggest Alternative

One more quick and easy way to study keywords by SERPs. This tool reports on keywords, rank trackings and analytics. Check out the tool here.

# 59 SERPWoo Keyword Finder

This keyword finder is simple to use. It shows the top 10 domains in the SERPs, exports them and pulls related terms for your single keyword. Check out the tool here.

# 60 HQ Suggest

Learning what users are searching for is simple and quick with HQ Suggest. This powerful PC application will research the keywords and questions that you’re looking for and deliver results right away. Check out the tool here.

# 61 SEO Chat Keyword Suggest Tool

Find the most popular phrases that people are searching for on Google, Bing, Amazon and YouTube with SEO Chat’s Keyword Suggest Tool. Thousands of results listed in alphabetical order. Check out the tool here.

# 62 Keyword Tool Dominator

KTD amazon-570x303
More than 10,000 users have already tried Keyword Tool Dominator to search for long-tail keywords and use their simple and effective Google Autocomplete, Amazon and YouTube keyword tools. Check out the tool here.

# 63

Used in 82 countries Colibri is a great tool to know what people say about your brand and your competitors, influence purchase decisions, and promote your personal reputation. Check out the tool here.

# 64 SG Serpstat

SG Serpstat is a great online tool for keyword research, domain and URL analysis, cluster research, search suggestions, finding out about top pages and more. Check out the tool here.

# 65 Answer the Public

answer the public
Beardman will answer your keywords queries by delivering thousands of results – sorted alphabetically. When, how, why, what and who questions – and lots of prepositions. Check out the tool here.

# 66 Web Seer

web seer
Сompare Google search results using Web Seer, which features two search columns, a simple interface and quick results. Check out the tool here.

# 67 Keyword Researcher Pro

Use Keyword Researcher to discover high-value keywords from Google AutoComplete, and to organize CSV files from the Google Keyword Planner. Check out the tool here.

# 68 Keyword Studio

Keyword Studio features automatic keyword grouping, easy customization, a trade market synonym engine, a 30-day money-back guarantee and lots of other useful info. Check out the tool here.

# 69 SEO Gadget for Excel by Built Visible

International digital marketing agency BuiltVisible created the wonderful SEOgadget for Excel. Conduct keyword research with SEMrush and GrepWords, and much more. Check out the tool here.

# 70 Bright Edge Data Cube

BrightEdge Global Data Cube Datasheet Feb 2015 09
With Bright Edge Data Cube you’ll come to understand the real demand for your content, improve the performance of your site with semantically-related topics and get seamless integration with your content performance workflow. Check out the tool here.

# 71 Traffic Travis

Traffic Travis performs a full SEO health check, uncovers technical mistakes that may affect your rankings, helps you to find out why competitors outrank you, and keeps tabs on your competitors. With 400,000 users, it’s a tool to check out. The tool is available here.

# 72 Places Scout

places scout
This tool provides advanced tools for keyword research, lead generation, rank tracking, business reputation monitoring and much more. Check out the tool here.

# 73 Keyword Xp

keyword xp
Effective and precise competitor analysis, availability checks for suggested domains, fast long-tail keyword searches – discover exactly what questions people are searching for right now. All that with Keyword Xp. Check out the tool here.

# 74 iSpionage

This tool will help you to know everything you want to know about your competitors – how much they’re spending on AdWords, their most profitable terms, and who’s beating you in the search engine rankings. Check out the tool here.

# 75 Screaming Frog SEO Spider

This desktop program can be installed on PC, Mac or Linux. It allows you to crawl URLs and fetch key onsite elements to analyze from an SEO perspective. Can be a great tool to discover keywords your competitors are using in ALT tags. Check out the tool here.

# 76 Ahrefs Keywords Explorer

AHrefs keyword research
With 10 petabytes of storage, 5,000 CPU cores and more than 600,000 users all over the world, this is a tool to check. Lots of useful information for your SEO. Check out the tool here.

# 77 Keyword Shitter

Simply type the required word and get over 2,000 related keywords. An extremely simple tool without excess links and buttons. The name is crass and the interface just as crude, but its undeniably effective. Check out the tool here.

# 78 Similar Web

SimilarWeb allows you to view the analytics of every site, for free. View global and local ratings, traffic overviews, referrals and much more. Check out the tool here.

# 79 Search Metrics Suite

Scalable site optimization, research clouds, visibility scores, ROI reporting and dashboards – Searchmetrics can do all that and more! Check out the tool here.

# 80 Compete Pro

Compete Pro will help you to find out which marketing strategies work best in your industry, which tactics fall flat, and where to find untapped opportunities. Check out the tool here.

# 81 GinzaMetrics

A huge resource with lot of useful content for your SEO. GinzaMetrics is used by the fastest-growing brands – it offers keywords, smart search, competitive intelligence and more. Check out the tool here.

# 82 Raven Tools – Keyword Opportunities Tool

An automated crawl to see how your website stacks up against its competitors. With a 30-day free trial version, it’s a great link-building and keyword discovery tool. Check out the tool here.

# 83 Microsoft Advertising Intelligence

This program allows you to select keywords directly from the Microsoft Excel interface. Data on offer includes relevance, cost history and frequency caps, as well as data on different countries. Check out the tool here.

# 84 Freshkey

This is another Amazon keyword suggestion tool. A simple tool that was designed for Kindle books. Check out the tool here.

# 85 AMZ Tracker

This tracker has the ability to notify you about negative results and track your competitors’ keyword rankings. Another tool for Amazon. Check out the tool here.

# 86 AMA Sniper

Designed for Amazon, Shopify and eBay, AMA Sniper can estimate monthly revenue, find niche products, spy on your competition and more. Check out the tool here.

# 87 Keyword Inspector

keyword inspector
Besides tracking competitors and sales rankings, Keyword Inspector also shows you the top-selling products on Amazon that are similar to what you’re selling. Check out the tool here.

# 88 Merchant Words

merchant words
Merchant Words shows Amazon searches and unique keywords data, including data on search volume. Check out the tool here.

# 89 Seller Metrics

With data being refreshed every 24 hours, SellerMetrics monitors position rankings for your products and the products of your competitors. Check out the tool here.

# 90 SEO Pressor

This very popular WordPress plugin gathers the most essential SEO intelligence of your website and present it to you right away. Check out the tool here.

# 91 Sellics

Sellics is an analytic and keyword suggestion tool for Amazon sellers to track and optimize keyword rankings, manage product reviews and monitor competitors. Check out the tool here.

# 92 WP Keyword Suggest

Without leaving your WordPress site, this simple keyword tool provides suggestions from Google, Yahoo and Bing. Check out the tool here.

# 93 Latent Semantic Analysis Tool

Latent Semantic Analysis Tool
An interesting tool that finds the relationships between keywords, using data from millions of documents. Check out the tool here.

# 94 Niche Laboratory

Niche Laboratory
Niche Laboratory is a free keyword tool that also generates keyword ideas based on location. The complete search gives LSI keywords, keyword tag clouds, top website rankings for your search term, images associated with that topic, title tags, meta descriptions from top sites, and much more. Check out the tool here.

# 95 Thesaurus

If you want to find related unique synonyms to form new keyword phrases and combinations, Thesaurus is the place to go. That’s just what it was made for. Check out the tool here.

# 96 Already Coded
On this resource you’ll find already-coded scripts, software, tools, programs, apps, games, website clones and more – all great features that can help you with your SEO. Check out the tool here.

Browser Add-ons and Plugins

# 97 KGen

This tool from Mozilla Firefox displays information about the popularity of a page for a particular request, as well as its average position for page requests. Check out the tool here.

# 98 Hit Tail

HitTail generates keyword suggestions by analyzing your existing website traffic. It works in the background to constantly give you new keyword ideas. Check out the tool here.

# 99 GrepWords CPC and Search Volume Enhancer

GrepWords CPC and Search Volume Enhancer
This keyword tool enhances the SERPs of Google and Bing, with CPC data for the query, and enhanced reports on anchor text in the three big-link data providers – Moz’s Open Site Explorer, Majestic SEO’s Site Explorer and Ahref’s Explorer. Check out the tool here.

# 100 SeoQuake

This tool is available for Google Chrome, Mozilla Firefox, Opera and Safari. With SEOQuake you can easily analyze keyword density on any page of a site. Check out the tool here.

Which keyword research tools are you using?

Are there any great tools that you use and should be added to the list? Are there any on this list that you love or hate? Share your insight with us in the comments below!

The post 100 Keyword Research Tools for Rocking SEO appeared first on Alameda Internet Marketing.

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Your Definitive Guide to Social Media Image Sizes Tue, 26 Apr 2016 14:37:15 +0000

We've gathered everything you need to know about social media image sizes into one place, continuously updated for your convenience.

Sourced through from:

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We’ve gathered everything you need to know about social media image sizes into one place, continuously updated for your convenience.

Sourced through from:

The post Your Definitive Guide to Social Media Image Sizes appeared first on Alameda Internet Marketing.

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7 Tips to Stay on Top of Social Media Customer Service Thu, 21 Apr 2016 21:51:57 +0000

Social is no longer a secondary component to your business, and learning how to properly deliver social media customer service is essential to success.

Sourced through from:

The post 7 Tips to Stay on Top of Social Media Customer Service appeared first on Alameda Internet Marketing.


Social is no longer a secondary component to your business, and learning how to properly deliver social media customer service is essential to success.

Sourced through from:

The post 7 Tips to Stay on Top of Social Media Customer Service appeared first on Alameda Internet Marketing.

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How to Protect Your website from Google Penalties Fri, 04 Dec 2015 21:48:58 +0000 Since Google’s landmark announcement of exacting penalties on websites that fail to accommodate its search ranking guidelines, website owners have undertaken measures to stay within the search giant’s good side. But not many are aware of how exactly Google penalizes a website. Google may punish you for either of these two violations: manipulative or poor […]

The post How to Protect Your website from Google Penalties appeared first on Alameda Internet Marketing.


Since Google’s landmark announcement of exacting penalties on websites that fail to accommodate its search ranking guidelines, website owners have undertaken measures to stay within the search giant’s good side. But not many are aware of how exactly Google penalizes a website.

King Penguin in various poses isolated on white

Google may punish you for either of these two violations: manipulative or poor user experience. Manipulative methods are further categorized into two: off-site, which concerns the technical set up or your website and onsite, the irresponsible use of back-links. Of course, poor user experience refers to non-mobile responsiveness and the quality of your content.

Google will penalize you under one or two ways:

A manual penalty occurs when a Google reviewer assesses your website to be in breach of its provisions.

An algorithmic penalty occurs when your website may have tripped one of Google’s algorithmic safeguards. An algorithmic penalty may either be Panda or Penguin. Panda refers to site usability and content quality. Penguin penalties are applied versus over-optimization.

When your website is penalized, it could be the entire site or select pages. The consequence is your website could be removed from Google’s search index or knocked down 10-100 positions in the competition for keywords.

In the battle for Internet supremacy, getting penalized for search engine infractions is the last thing you want for your online business.

So how do you protect your website against Google penalties?

Conduct a monthly audit on your website links

Do you know how many of your website’s links are good quality and how many are poor quality? Do you know the other websites that are linking to you?

The Internet is home to close to a billion websites. Most of these are actively pursuing other websites to link to in order to increase exposure and enhance their online presence. But you will never be clear on their motives. Some may be spam-artists while the rest are low quality sites. Some may not even be related to the purpose of your website.

When you have done an audit, e-mail the undesirable links and request for the link to be removed. With the bad backlinks you can’t remove, create a disavow report and submit it to Google Webmaster Tools.

Manage guest posting

Guest posting is one of the most effective strategies for building your reputation and expanding your market reach. However, there is such a thing as having too much of a good thing.

In order to avoid Penguin penalties from Google, try to present a more natural looking link profile. If your website has too many guest posting links in proportion to your link profile, your website will be flagged down by Google. And Google can easily track down guest posting links!

So while guest posting remains an effective SEO strategy, use it judiciously and apply other techniques as well.

Focus on relevant link sources

Former member of Google’s WebSpam team, Andre Weyher said in an interview that “relevance is the new PR.”

Google refers to this as LDR or “Link Domain Relevancy”.

For example, you are in the business of retailing health supplements. It is natural for your website to link to other websites that are in the health supplement industry or have references to the type of products you sell. But evidently, your website may have links to some unrelated sites or general information sites like directories. As a rule of thumb, make sure 30% of your links are related to your industry or niche. These links do not have to 100% related. What is more important is their relevance to your website’s purpose.

Focus on creating great content

Lost amidst the technical machinations webmasters do to avoid getting penalized by Google is the need for great content.

Since the announcement was made by Google last April, the search giant had been very clear about the value of content. It has to be fresh, original and relevant. People search the Internet for information. Even if you do all the technical tweaks to improve your website’s search rankings, in the end it will be all about patronage.

What will the Internet searcher do once your content has been found? If content is not relevant and engaging, all the keywords in the world will not lead to further exploration of your website and if Google assesses a high bounce rate, your website will be penalized down the search rankings.

If you’ve created great content, build on it. The ideal length for a blog is 1,600 words. Generally, the longer the blog the better; just make sure it is worth reading.

Build your brand

Entrepreneurs commit the sin of not building their brand before start-up launch. Your brand represents who you are; it establishes the message you want to convey to your market. Sadly, not too many entrepreneurs understand the website is part of your brand-building strategy.

Brand building your website is not expensive. It only requires creativity and common sense. Some simple strategies include:

  • Present a professional-looking website. Don’t abuse WordPress and hire a professional website designer to build your website. An experienced website designer has the expertise to know how to present your website in an aesthetically pleasing manner without compromising its functionality.
  • Include important information. It’s simply inexcusable for website owners to forget contact information. It’s not enough that you have a website. You must have other contact channels. Always include your e-mail address, snail mail address, social media accounts or a 1-800 number for toll free calling.
  • Be active on social media. Google is aware of the power and influence of social media. It may use the size of your Facebook and Twitter followers to determine whether you are a brand or not.

Protecting your website against Google penalties is not a difficult task. You will just need to be mindful of how to manage your website. As your online business address, you always have to make sure it has complied to regulations just like a brick and mortar establishment business would do with its municipality.

And more importantly, keep your website dynamic. Simple day-to-day strategies such as purposeful blogging and social media marketing will go a long way in keeping your website active and within the guidelines of Google.

About the Author, Felix Tarcomnicu

Felix Tarcomnicu recently published a comprehensive guide about identifying bad backlinks and how to disavow them. You can connect with him on Twitter.

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SEO Ethics and Regulation: On SEMPO’s Search Congress and TopSEOs Ban Fri, 10 Oct 2014 01:14:12 +0000 Your local CPA, attorney, and heck even your local barber are required to operate under a code by some sort of oversight committee or association. Your SEO agency is not. Should there be some sort of committee to regulate web marketing agencies? One of the industries long running associations seems to think so. This week […]

The post SEO Ethics and Regulation: On SEMPO’s Search Congress and TopSEOs Ban appeared first on Alameda Internet Marketing.


Your local CPA, attorney, and heck even your local barber are required to operate under a code by some sort of oversight committee or association. Your SEO agency is not. Should there be some sort of committee to regulate web marketing agencies? One of the industries long running associations seems to think so.


This week at Pubcon in Las Vegas, non-profit SEMPO is facilitating the first meeting of “Search Congress” to address this. They hope that with SEO agencies and groups to draft the North American Search Engine Marketing Code of Ethics.

While they insist that they’re only laying the groundwork and not making the rules, there’s already plenty of criticism. This is because the main requirement is that delegates be SEMPO members, or part of groups that have members.

Whatever the case, or impetus behind it, is it a good idea?

There’s an argument for it in that any SEO agency you contract can employ different tactics to get their goal. Some of these tactics may follow Google’s guidelines, others might fall more in grey areas or could even be defined as “black hat”. A code or seal of approval from this group might help a business to find a reputable partner in search and mitigate that risk.

Arguments against it are that it would be completely unenforceable, that SEO is a global industry and not limited to the US and Canada, or that it would simply fail to gain respect and traction from the industry.

The biggest gripe is who’s behind it. Years ago, SEMPO attempted to do something similar with an SEO course and certifications that was meant to separate the pretenders from the contenders. It didn’t do much for anyone except help SEMPO build their bank account.

I’m looking forward to hearing more about the results, and am curious to find out what happens. I do think it would be valuable to have some sort of way to validate the abilities and ethics of an agency, but can’t begin to imagine how this would be achieved.

top seos banned

Another entity that attempted to do something similar is the much maligned ““. This organization has been run for years and claims to “identify and rank the best online marketing and SEO companies” as an objective third party. They also claim that agencies only get added to the list after a meticulous evaluation process that determines where they should rank.

TopSEOs has come under fire many times over the years for being a scam since there was no evaluation procedure. Apparently the only real requirement was paying them a minimum of $1500 per month to get listed. The sites at the top obviously spent a lot more, which they were happy to do because it worked! TopSEOs enjoyed top placement in search for terms like SEO Firm, PPC Firm, SEO Company Reviews, etc. which brought plenty of traffic.

What is most telling is the companies in those top spots. Firms like Captain Marketing or 180Fusion dominate. These two are both well known for their cold calling, though not particularly well known for their authority in search speaks volumes. Basically, it’s just one of those things all SEO guys know… it’s totally rigged.

Well, TopSEOs have gotten their come-uppance this week in that Google has removed them from the index. 100% gone. Banned. Bing too. The only thing you’ll see from a search for TopSEOs is news stories similar to this and maybe some lame press releases from agencies bragging about their award.

Mark Jackson’s post here goes into far more detail and he even goes as far as to say the straw that may have broke the camel’s back is an e-mail from him to Matt Cutts. An interesting read to be sure.

Now I’m not comparing SEMPO to TOPSEOs, but it’s clear that there is a need for something that helps consumers of SEO services make educated choices, but what’s not clear is how to go about it.

What do you think? Let us know in the comments.

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Google’s New Locally Focused Algorithm Change, Pigeon Thu, 31 Jul 2014 04:01:56 +0000 Google’s search algorithm, the program that helps it decide what to show you when you run a search, is updated often… and when I say often, I mean practically daily. Most of these changes can seem insignificant, and some are just Google experimenting with different ways to display results. Some of the changes can be […]

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pigeon on a white background, isolatedGoogle’s search algorithm, the program that helps it decide what to show you when you run a search, is updated often… and when I say often, I mean practically daily. Most of these changes can seem insignificant, and some are just Google experimenting with different ways to display results. Some of the changes can be pretty major, such as the algorithm change that focused on combatting web-spam, which was codenamed Penguin, or the update that focuses on content quality, Panda. This past week a new animal has entered the Google zoo with a fairly significant update, this time it’s a pigeon. Barry Schwartz and the team at Search Engine Land have dubbed this updated ‘Pigeon’ because ” this is a local search update and pigeons tend to fly back home.”

Algorithm Change for Local Search Results

This updates focus is on improving the quality of results served for local-centric search phrases and can make some big changes to the results you see when searching for local goods and services. These improvements come via making local search results more closely tied to standard search ranking signals, improving ranking placement based on geographic location, and likely well set-up local business profile on Google Plus.
Another result of this change is the fact that many authoritative local directory type sites are getting much more visibility, such as Avvo for attorneys or TripAdvisor for hotels.

Google Packing it In for Many Local Packs

The incredibly clever Mike Blumenthal has noted on his excellent blog that since the algorithm change occurred, there’s been a large drop in the amount of “local packs” you’ll see in search results. A pack refers to the cluster of local businesses, usually denoted alphabetically and often in a set of 1, 3, 7 or even 10. The reason why is anyone’s guess, but this drop (as much as a 24% decline, says Mike based on information from Whitespark) is going to affect a lot of small businesses that formerly showed up in local search packs that are no longer triggered.
Google "7-Pack" for "Business Law Attorney" in Berkeley, CA

Google “7-Pack” for “Business Law Attorney” in Berkeley, CA

Our Experience with Pigeon

Many of our clients have clearly benefitted from the change, and we attribute that to well crafted and organized local citations, content-rich websites, and healthy linkbuilding. This tells us that local search is going to become more difficult for those business that don’t want to play the SEO game. It’s also important to note that after more significant algo changes, there’s often a period of flux and volatility. What we see today may change over the next few weeks.

Your Experience with Pigeon

Have you noticed a change in the search result pages? Has your business benefitted or have you lost visibility? Are you finding the Google search results more or less useful as a result? Let us know in the comments!

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5 Web Design Trends For Your Firm To Adopt A Winning Strategy Thu, 19 Jun 2014 07:00:00 +0000 Several web design trends are flooding the Internet, and many companies hasten to adopt the new designs in an effort to remain relevant. The problem is that not every trendy design element serves a deeper purpose. Sure, you’ll get a very attractive website, but without planning for your business, you could end up with a […]

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Several web design trends are flooding the Internet, and many companies hasten to adopt the new designs in an effort to remain relevant. The problem is that not every trendy design element serves a deeper purpose. Sure, you’ll get a very attractive website, but without planning for your business, you could end up with a beautiful dud.

Here are some web design trends that could actually boost your online strategy. Before you put any of them into practice, be sure you’re aware of the potential drawbacks.

web design trends

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More Rich Media/Less Text

Rich content is always a great idea. If you can get your point across with images, your site will be cleaner, easier to look at, and perhaps more engaging. Consider SnapChat, which uses a video introduction and tutorial, or this photography website that features example photographs. Both are striking examples of how business sites can draw in customers without overwhelming them.

Two things present challenges: page load times and Google indexing. If you choose rich content over text, make sure you upload compact versions of your images and videos.

Customers aren’t likely to wait more than 15 seconds for your page to load. Also, be sure to use alt-text when labeling the content. Without the text Google doesn’t have a lot to go on when indexing your site, which means you need all the help you can get with search engines.

Scrolling Options

With much of the world viewing websites on mobile devices, scrolling through several pages rather than clicking through makes browsing much easier. The design is easier to execute, which makes it a win-win for companies hoping to provide usability for consumers.

Parallax is hugely popular and growing, horizontal scrolling changes things up for companies who hope to offer something a bit different, and infinite scrolling makes life easier for all involved. Just remember, too many choices can often paralyze buyers, which is a danger with infinite scrolling.

Responsive Design

web design trends

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One of the biggest web design trends is responsive design. There is no drawback to responsive design, unless the lack of creativity is employed. Mobile devices don’t have a lot of screen space for content, so many forego images in favor of white space and text. Using a mix of both will be beneficial in the long run. Another huge bonus? The code for responsive design doesn’t just make one website compatible with all devices; it also makes it compatible with devices that haven’t yet been invented.

Micro UX

A dynamic website is one way to really stand out from the crowd. Micro UX makes it possible for sites to interact with users, with hover effects, lightboxes, progress bars, and many more.

When consumers have the ability to customize your website for their use, they essentially “buy in” to your design. Customization and personalization are the future of marketing, so anything you do to promote this will improve your strategy.

Moving Backgrounds

Textured backgrounds are moving aside in favor of video and animation. These offer something dynamic behind your necessary text, which meets the wishes of your users while also fulfilling your needs.

One huge company that has adopted this to great effect is PayPal, but many others are following suit. There are some drawbacks, especially if you don’t implement this correctly. The images could overwhelm the text, confusing your site visitors, or your moving background might just take too long to load. Before going live, be sure to test the site several times.

What other web design trends do you think are headed our way this year? Will any of these appear on your website in the coming months? We’d love to hear your thoughts, so leave us a comment!

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