Google’s search algorithm, the program that helps it decide what to show you when you run a search, is updated often… and when I say often, I mean practically daily. Most of these changes can seem insignificant, and some are just Google experimenting with different ways to display results. Some of the changes can be pretty major, such as the algorithm change that focused on combatting web-spam, which was codenamed Penguin, or the update that focuses on content quality, Panda. This past week a new animal has entered the Google zoo with a fairly significant update, this time it’s a pigeon. Barry Schwartz and the team at Search Engine Land have dubbed this updated ‘Pigeon’ because ” this is a local search update and pigeons tend to fly back home.”
Algorithm Change for Local Search Results
Google Packing it In for Many Local Packs
Our Experience with Pigeon
Your Experience with Pigeon
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Thanks for this! I did a search for my business just yesterday and was surprised how much the results had changed so quickly. I guess this is why! Just goes to show the importance of good SEO.
Thanks for the comment Clayton. What did you see from the change, are you better off now or have you dropped behind? Are the “packs” still showing for your marketplace?