Alexa ranking is something that’s been discussed over and over by bloggers and internet marketers through the years. Usually focused on it’s accuracy and it’s importance, it’s something many amateur Internet marketers ignore. In developing your own site, ignore your site’s Alexa rank at your own peril.
Look at successful sites you visit often, and you’ll see one thing in common… high Alexa rankings. It may not be the most accurate measurement of your site’s traffic (you should use Google Analytics for that), but I promise you that if your Alexa ranking is “unranked” or in the tens of millions, hardly anyone is visiting your site. If you run a blog and plan to advertise or join affiliate programs, many companies won’t work with advertisers until they’ve reached a certain ranking in Alexa.
The truth is, there’s no one single tool to show you the value or worth of a site. It’s not Alexa, it’s not Google Page Rank, it’s not the number of backlinks, or even the SERP position for a single high competition keyword, but when you combine all of these things together you can truly get a picture of how your site is doing. A site’s Alexa number is what changes most frequently and can give you the most up to date look at how you’re doing.
To figure out how your site fares on Alexa, the easiest way is to download and install the Alexa toolbar. It can be installed in either Firefox or Internet Explorer and will give you the ranking of any site at a glance.
Bay Area SEO can help you get your Alexa rankings up with our search engine optimization and internet marketing packages. Contact us today and we can tell you where you stand.
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