Never underestimate the importance of a great website. And, even though society warns us against judging a book by its cover, your website visitors are making an immediate judgment about your business the moment they land on your website.
In addition to having a professional look and feel that’s consistent with your brand, your website should have (at a minimum) the following elements:
Our Internet marketing services agency works with clients who either need a website built from scratch or need modifications that result in a website design you can be proud of.
In our opinion, a beautiful website is more than just a pretty piece of digital property. It serves as your digital home and can make or break your marketing strategy. After all, if you’re investing in digital advertising, you want visitors to land on a website that outshines the competition.
Short for search engine optimization, SEO is a vital factor in the success of any online marketing services strategy.
It’s estimated that 89% of consumers turn to Google when they’re looking for a product or service. This means that you could be losing close to 90% of potential revenue by not showing up prominently on the search engines.
SEO works for all businesses, no matter what industry you’re in. Remember, your customers are people who turn to the Internet to get answers and find the products and services they’re looking for. This is true even if your customer is another business or the government. There’s still someone sitting at a keyboard or holding a mobile phone conducting an Internet search.
SEO can be extremely competitive, and it can be difficult to find a trustworthy SEO services provider. It can be even more difficult to find reliable help because SEO is not one of those digital marketing services that yield immediate results. Depending on your industry, you could see fast results, or it could take weeks or months to see your name climb the ranks to page of one of Google. You shouldn’t have to put blind trust in your digital marketing services provider just because they tell you that they’re the best.
We’ve spent years mastering our craft and delighting clients with dramatic results. Put us to the test!
This digital marketing tactic is a must-have in your online marketing services toolkit if you have a physical location that serves a local community. When a local SEO campaign is done right, your business’s name will appear everywhere your target audience is looking, including the first page of Google, on the Google Maps 3-Pack, in relevant directories, on social channels, and in favorable online reviews.
Overlook the importance of local SEO at your own risk. 97% of people turn to the Internet to find local businesses, and 72% of them choose a store within five miles after completing a search. A local audience is driven by intent, and this single digital marketing strategy can make or break your business.
Local SEO services go beyond simply ensuring your business name appears prominently in a Google search. At AIM, we execute a comprehensive local SEO strategy to ensure that your name comes out on top.
We work quickly so that you can begin seeing results, but we also work with skill and purpose. The strategies we implement will continue to serve you for months and years to come.
When you combine search engine optimization (SEO) with pay-per-click advertising (PPC), you get the magic of search engine marketing. The goal of SEM is to ensure maximum visibility across the Internet.
For example, a successful SEM marketing strategy could mean that your business appears multiple times on page one of Google: in an ad in the first position, in the Google Maps 3-Pack, at the top of organic search, in prominently placed snippets, and in the directories and review sites like Yelp (or whatever is most relevant to your industry).
The PPC portion of SEM is the predominant factor in a modern SEM strategy in the digital marketing services space. It can employ a mix of search advertising, display advertising, retargeting campaigns, and more. One of the most notable benefits of online advertising is the degree of control you have over your targeting and budget. You can practically pick out your ideal customer from a catalog and dictate how much you want to pay to acquire them.
For example, let’s say you’re in the plumbing business. You can choose to advertise only to homeowners within a 10-mile radius. You can choose how much you’re willing to pay for a click and continue to test creative options (like your copy, images, or video) to drive down the cost of a click while increasing your conversion rate.
Alternatively, you might decide that you prefer to work on commercial businesses or apartment buildings. PPC puts you in the driver’s seat, and the right digital marketing agency can ensure that you meet your goals.
we devise a winning strategy that optimizes a budget for each of our clients while bringing in the most leads and sales.
Companies that take this online marketing strategy seriously can win big in a competitive playing field. Currently, 81% of Americans use social channels, including platforms like YouTube, Facebook, Instagram, Pinterest, and LinkedIn.
However, even though 97% of Fortune 500 companies point to social as a vital marketing strategy for their success, smaller businesses have been slower to come around.
By leveraging digital marketing services related to social platforms, you can build brand awareness and get a flood of qualified traffic to your website and social media properties. You can also use social media as a part of your content marketing, sharing valuable information and expertise to build an audience organically over time.
In addition to social marketing as a means to get organic traffic, you can also advertise on all of the major social medial platforms. Like Google PPC, social media advertising allows you to use specific targeting methods to attract your ideal clients, customers, or patients. It can be a very cost-effective tool to grow your business.
As more companies wake up to the benefits of getting social, make sure you choose an Internet marketing company that has a proven track record in this arena.
