When Google has a “roadmap” of your site, it’s easier to index. The more pages that Google can index, the higher your position can be in the search rankings. An SEO company will create a detailed sitemap for maximum crawlability.
If your page loads slowly, users will “bounce.” In turn, this will lower your conversion rates and time on site, signaling to Google that your site isn’t worthy of being on page one. There are several ways to optimize page load speed, including reducing image sizes and multimedia load speeds.
Similar to the page speed argument, if your site does not function well on a mobile device, users will leave. This behavior could penalize your site in the search rankings.
Making your URLs easy to read while adding relevant keywords can help the search engines better understand what your page is about. This ranking factor is minor, but it’s easy to implement and every little bit counts!
Schema (from schema.org) is a type of tag that you can add to your website that allows Google to create rich snippets from your site’s data. These snippets appear prominently in the search engines and can result in a flood of new website visitors.
When your site is easy to navigate, users will find the information they need, making them more likely to convert. Again, this behavior signals to Google that showing your site prominently on the search engine results page was a smart decision on their part. When they’re happy, you get rewarded.