Our in-depth competitor analysis enables us to understand how well your competition performs on each leading social media platform, such as Instagram, Facebook, YouTube, Twitter, or LinkedIn. We’ll study local competitors and industry leaders during the analysis phase to determine a baseline for your performance and a direction for your growth.
Our competitor analysis will consider several critical factors, including:
From there, we’ll design social media campaigns to fuel your performance and outperform your competition.
During the social media campaign development process, our team will take the information we gathered during our competitor analysis and combine it with your brand, products, services, and expertise to create a digital marketing plan that works for you.
However, before we begin developing content, we’ll review your previous material and compare engagement scores to determine which type of content your followers prefer. From there, we’ll start to create, schedule, and post across your social media networks.
Our social media services don’t end after we post, either. After each story or post goes live, our social media management team will monitor your account to respond to comments and address your followers’ questions and concerns in a timely, professional manner.
As a trusted and award-winning social media marketing agency, our Alameda Internet Marketing team knows that digital marketing success requires a combination of creativity, skill, and strategy. With that in mind, we begin each social media advertising campaign with a thorough look at the previous data from your social media platforms. The information helps us make critical decisions and design social media ads and creatives that appeal to your target audience.
We can also retarget customers who visited your social media networks or website but didn’t make a purchase. Finally, we’ll run A/B testing to determine which copy and creatives work best for your brand and generate detailed reports to guide us as we optimize future paid social media campaigns.
Content is at the heart of social media marketing services, and it’s no different at Alameda Internet Marketing. Our digital marketing experts will collaborate with our team of talented writers, web designers, and graphic artists to develop stunning content and breathe new life into your social media channels.
Depending on your needs, we’ll create original or repurposable content for use across your social media accounts. We’ll mix and match quotes, fresh graphics, videos, informational branded content, and user-generated content to jumpstart your online marketing efforts. As your brand scales, our digital marketing agency will stay on top of industry trends to keep your followers engaged and your conversion rates ticking upward.
When you choose digital marketing services from our social media marketing company, we partner with you and your business to help you meet your goals. That includes developing a solid online presence and maintaining your sterling reputation in the eyes of your customers.
Our social media management teams will keep a pulse on your channels by monitoring your comments, creating positive interactions with existing and potential customers, and encouraging happy followers to leave reviews on your chosen platforms, such as Yelp or Google.
We’ll also integrate our reputation management tools to streamline the monitoring process. After implementation, the software will alert us anytime a customer mentions your brand on social networks or other online locations.
At Alameda Internet Marketing, we live by the belief that we can’t manage or improve what we can’t measure. With that in mind, we build our social media marketing strategy around clear, measurable key performance indicators (KPIs).
Using these KPIs, we can determine what’s working, what’s not, and what we can improve across your social media channels to drive more engagement and conversions for your brand. In addition, you can use the accurate metrics generated by our advanced tools to visualize how your customized Alameda Internet Marketing social media strategy has benefited your brand.
You may be asking yourself, “What does my website or e-commerce store have to do with social media marketing?” In short, a lot.
Social media marketing is a highly effective tool for driving traffic to your website. However, like any part of your digital storefront, the user experience (UX) significantly impacts your e-commerce and social media success.
We’ll optimize and integrate your website by installing convenient links and buttons that direct traffic to your social media platforms. In addition, we’ll add a curated social feed to your website so that online shoppers can easily navigate to your Instagram page or Pinterest profile. Finally, we’ll incorporate social sharing buttons that encourage clients to post about your product, service, or business on their social media accounts.
Search engine optimization (SEO) is a technical process that determines how highly your website ranks in search engine results. Higher ranking pages have more traffic, which leads to more conversions and, ultimately, more revenue.
Social media management services don’t directly impact your website’s search engine optimization scores. However, research has shown that the number of likes, shares, and saves generated from social media has an indirect impact on your website’s search engine ranking. By creating a consistent, cohesive social media strategy, you can drive more visitors to your website and enjoy a bump in your SEO rankings.
Without a clear social media marketing strategy, you can invest a substantial amount of time, energy, and financial resources and never see a real return. Social media strategies work to create a cohesive online marketing plan that leverages your budget, brand, and products or services to connect with your audience.
By developing a cohesive social media marketing strategy, you can guarantee a strong online presence and consistent engagement. Further, social media marketing strategies help you achieve your goals without wasting time, which small business owners rarely have in abundance. You’ll know exactly what, when, and where to post and have the guidelines you need to engage more effectively with your customers.
That said, your social media marketing plan isn’t set in stone. At Alameda Internet Marketing, we leave plenty of room for creativity in our social media services, which enables you and your dedicated social media team to adapt quickly to stay on top of new trends, customer interests, and other exciting developments.
As soon as our social media management service partners with your company, we’ll work together to develop an airtight strategy based on the five following tactics.
Every successful social media campaign begins with clear, defined, and measurable goals. Our social media marketing experts will help you define your objectives and set key performance indicators to track your campaign’s progress.
Most importantly, we’ll maintain ongoing contact to ensure that your social media account continues to represent your brand and reflect your overall goals, which may include:
At Alameda Internet Marketing, every social media marketing campaign is different. Our team will brainstorm fresh, engaging approaches to all of your social networks, including trendy platforms like Pinterest and TikTok.
Using detailed user personas and data analytics, we’ll create a content calendar and posting schedule to target and engage with your audience while expanding your reach. In addition, our social media marketing experts will stay on top of online trends, which means your business won’t be stuck making Boomerangs months after your audience has moved on to Reels.
Finally, we’ll determine the best groups to target with your social media campaign. We’ll consider your audience’s age, interests, locations, and more before performing an opportunity analysis to ensure that you stay one step ahead of your competition.
Alongside regular posting, your social media account manager will launch organic and paid advertising campaigns to drive more followers to your social media account and website.
Social media marketing and advertising can directly impact the number of leads and conversions you generate. Organic advertising, or inbound advertising, encompasses social media content, blog posts, and other authentic content that fuels long-term web traffic.
On the other hand, paid ads include the familiar promotions found on Facebook, Instagram, or YouTube. Typically, your social media account manager will create paid ad creatives and copy, then determine the ad’s budget, demographics, and timeline.
Finally, your account manager will likely publish the ad on carefully selected social networks based on its content and goals. For example, an expert manager may promote a major sale at a clothing brand designed for young adults using Instagram or Facebook ads. On the other hand, they may advertise a professional development workshop on LinkedIn.
Social media moves quickly, which means you have to evolve just as rapidly. If you’re attempting to manage your social media marketing on your own while running your business, you might miss opportunities to engage with your audience.
Your dedicated social media account manager will monitor your accounts each day. Alongside reviewing performance data and creating reports, your social media manager will respond to comments, answer questions, and alert you if your expertise is needed to resolve a customer concern.
The rapid responses will help improve your engagement rates. At the same time, regular monitoring will ensure that you remain informed about both satisfied and dissatisfied customers, resulting in better brand loyalty and more conversions.
Regardless of the details of your social media marketing objectives, you ultimately want to connect with your audience and increase awareness to drive more sales. At Alameda Internet Marketing, we place company awareness and reputation management at the forefront of our marketing services to accomplish just that.
We know how vital digital brand awareness is and how impactful your reputation can be with users worldwide. We’ll work with you to protect your reputation through meaningful engagements or repair a damaged brand perception with high-quality content, authoritative posts, and positive customer interactions.
Believe it or not, content creation isn’t limited to your website. Each social media platform requires compelling, dynamic copy, bright graphics, and engaging photos and videos that encourage your customers to like, follow, and subscribe. Your social media platforms can lose their impact without cohesive, creative content. They may even confuse your customers, resulting in fewer followers, leads, and sales.
We know that social media content creation demands significant time and energy, though. Many business owners don’t have the resources to devote enough time to their social media content. Fortunately, that’s where we come in.
We’ll develop a detailed brand style guide that enables us to adopt your voice, share your story, and create content that provides value to your followers using our four-step content development process.
At the end of the day, your audience plays a prominent role in determining the type and frequency of the content we share on your behalf. Your followers’ ages, locations, and education influence what they respond to, how often they engage, and how they feel about different types of creative collateral.
We’ll deep-dive into your audience analytics and develop detailed user personas that guide our content creation process. Then, we’ll use A/B testing and thorough reporting to determine what works, what doesn’t, and where we can improve the content on your social media platform.
After conducting audience research, it’s time to move on to the fun part: brainstorming your social media content. Some of our clients prefer to let our Alameda social media marketing team spearhead the brainstorming process. Others enjoy jumping into the mix with us to create content that represents their unmistakable brand, voice, and vision for their company.
No matter which approach you take to the brainstorming process, you will have the final approval on any and all ideas. After you approve our content recommendations, we’ll hand the brief over to our creative department and watch the team work its magic.
During the content development phase, our creative team will first analyze the information and research we compiled during the analysis and brainstorming process. After completing the analysis, our staff will get to work using social media marketing best practices to create captions, graphics, photos, and videos that your audience will love.
Thanks to our agile social media services, we make it easy to pivot, too. Is your Gen-Z consumer base loving your latest Reels? Our content team will ramp up production and throw a few TikTok videos in for good measure. Are Millennial followers engaging with your infographics? We’re on it. No matter what type of content you need, you can count on our social media marketing team at Alameda Internet Marketing.
Did you know that when you post is equally as important as what you post? After reviewing your user activity data, you’ll likely notice that your followers are much more active at certain times of the day or certain days of the week.
For example, Facebook users are typically more active Tuesday, Wednesday, and Friday between 9 AM and 1 PM and least engaged on Saturdays. Alternatively, Instagram users are more active during weekdays, with Tuesday at 11 AM the most active timeframe.
With that in mind, our team will strategically schedule your social media posts so that your audience will see them while visiting Instagram or Facebook. As a result, you’ll generate more views, likes, and comments, resulting in higher engagement rates and more impressions.
At Alameda Marketing, we know that you expect the very best from your social media services. That’s why we integrate our advanced marketing tools, years of experience, and data-driven approach into every client’s social media strategy.
When you partner with our team, we’ll use scheduling, analytics, and automation software to track your social media network. Thanks to our tech, you can enjoy real-time access to the latest account updates, detailed reporting, and a hassle-free approach to social media marketing.
We won’t ever automate your comment section, though. Instead, your social media account manager will personally monitor your DMs and comments so they can respond quickly, positively, and accurately to your followers.
Facebook advertising is still one of the most cost-effective, impactful, and regularly used platforms for social media marketing. Our social media services will leverage your Facebook community to encourage more engagement on the platform and more sales for your business.
Further, our expert social media marketing team will optimize your Facebook profile, create new images for your account, and oversee your advertising campaigns to boost conversion rates and improve your ROI. Lastly, we’ll create new Facebook posts, revise outdated material, and perform regular audits to keep your account ahead of social media trends.
Instagram advertising enables you to build a culture around your brand through posts, stories, Reels, and comments. Our Alameda Internet Marketing Instagram experts will establish an authoritative business profile, schedule and post highly engaging photos and videos, and manage your Instagram ads to ensure that the right customers view them at crucial touchpoints. We can even retarget viewers for increased brand awareness and trust.
Did you know that more than 40% of consumers worldwide admit to purchasing a product they discovered in a YouTube video? The video-sharing platform offers another avenue for you to build a community, share your expertise, and show off your products or services through interactive video blogging.
Even if you’ve never shared a video on YouTube before, our team at Alameda Internet Marketing will help you create a YouTube marketing strategy that targets your ideal demographic and generates more interest among your followers.
Twitter may only allow you to share 280 characters per post, but the conversational social media platform packs a viral punch in just a few words. At Alameda Internet Marketing, we use advanced analytics tools to track your followers, define your most engaged customers, and develop both organic and paid marketing campaigns that give your brand a fresh, human touch.
Our team will determine the best way to leverage the platform to suit your goals and objectives. Based on their findings, your dedicated social media account manager will post informational, sharable, and engaging content to connect with your followers and grow your business.
Many business owners are aware of Pinterest, but very few use the online visual search engine to increase their conversion rates. If you haven’t attempted to use the digital pinboard, though, you could be missing out on thousands of dollars in revenue.
Based on a recent study, the sharing platform results in more revenue per click than any other social network. In addition, Pinterest users are 10% more likely to purchase a product they discover on the platform.
At Alameda Internet Marketing, our team will curate an account that reflects your company’s brand, story, and vision using Pinterest best practices. In addition, we’ll track your Pinterest metrics to determine which types of pins your followers love, then create similar content to drive more interest.
If you own a B2B brand, you may not fully understand how social media marketing will help you. You don’t need to connect with users based on their favorite brands or vacation spots. You need to communicate with professionals and key decision-makers.
Our LinkedIn marketing experts have the knowledge and expertise you need to build a loyal community on your LinkedIn page. We’ll develop a content schedule, oversee your messaging, and create valuable posts that relevant industry leaders will love.