A link-building strategy needs to have goals, like any aspect of your business. Link-building tactics serve to bring people directly to your site, and also to boost the ranking of your site in search engine results. The quantity of links is not the only measure of success; quality is also important. But how do you […]

About a month ago the Google My Business team announced that from now on businesses were allowed to upload videos to their GMB dashboard making them available for potential customers to view. What’s more, customers themselves are also encouraged to upload videos to a business’s GMB dashboard, which will then appear in a separate ‘customer‘ […]

Many of us in the business of Search Engine Optimization fret over link profiles, link anchor text, social signals and other external factors that affect our website ranking when some of the most potent influencers are right on the page you want to rank. Arguably the most important of these is the title tag. The […]

  When doing web consulting for businesses, a lot of time is spent with the web expert trying to educate a business owner about the realities of digital publishing.  There is usually a mixture of technical centric information and marketing related information.  SEOs are usually very passionate about what they do (I know I am), […]

Over the last few years, online reviews, or rather the popularity of online reviews, has grown by a significant amount. The fact that this rise in popularity pretty much coincides with the rise of mobile search and search in general for finding businesses and services, is no coincidence. Reviews have the power to influence whole […]

The internet has come to be synonymous with a few Goliath companies, namely Google and Facebook, and maybe Amazon.  In reality, most of us spend the majority of our time on those 3 sites.  Computers have even become known as “Google machines”, because whenever you need to start navigating the web, the first thing you […]

Did you know about your potential hidden Yelp reviews? You’re not alone! Check out this video where we look at a random Yelp page and uncover their hidden reviews and why they are there. For your convenience, below is a transcript of this video. Ross Taylor here, from Alameda Internet Marketing. In today’s video, we’re […]

For many entrepreneurs, that last one is perhaps the most puzzling question out there. It seems that even now, after years of the internet and search engines being a standard part of daily life, the mysteries regarding SEO are just a mired in secrecy as they ever were. With all the noise out there about […]

Big developments on the Google Search front.  Previously labeled “Quick Answers”, Google search results have included answers to relatively simple “How to” and “What is” queries since sometime in 2014.  These have provided an opportunity to rank above all other search results, it what is now referred to as “position 0”. “Quick Answers” was relabeled […]

Here is a quick local SEO tip for business owners that are active in their community. Local blogs and websites often contain an “event calendar” or “community calendar” that lists interesting events in the community.  They usually contain links to the event website, map embeds of the event address, as well as a description. They […]