A link-building strategy needs to have goals, like any aspect of your business. Link-building tactics serve to bring people directly to your site, and also to boost the ranking of your site in search engine results. The quantity of links is not the only measure of success; quality is also important. But how do you […]

Here is a quick local SEO tip for business owners that are active in their community. Local blogs and websites often contain an “event calendar” or “community calendar” that lists interesting events in the community.  They usually contain links to the event website, map embeds of the event address, as well as a description. They […]

Adopting an active Local SEO strategy will help your business flourish locally. Whether you are a local brick and mortar retailer or a national brand, starting at home is an excellent way to get your feet wet with SEO and become a local authority. We always advise clients that before you worry about your visibility […]

Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy.

Finding out what words and phrases your visitors use to search for and find your site is one of the most important steps you can take in any successful SEO campaign. We’ve compiled a list of 100 keywords research tools we think merit a look and will make your life a heck of a lot […]

Your local CPA, attorney, and heck even your local barber are required to operate under a code by some sort of oversight committee or association. Your SEO agency is not. Should there be some sort of committee to regulate web marketing agencies? One of the industries long running associations seems to think so. This week […]

Do you value your readers? Do you care about what THEY think and what problems THEY might have? Then why torture them with keyword stuffed headlines and hollow, over-optimized articles? “But it’s for SEO!”, – you might say. Let me ask you a question: How much value does an article bring to the table, when […]

The digital landscape has evolved in leaps and bounds over the last decade, but one thing hasn’t changed: search engine optimization is critical for online success. Many of us know this and continue to reap the benefits, while others do not, or feel that their dollars are better spent on paid advertising and other methods. Are you […]

Alright, so they’re not “easy steps”, but this post will get you on the right track if you have received one of those notices from Google that says your website has some unnatural links. As a result, your ranking on search results will go way down, and there’s nothing you can do about it. Or […]

A penalty notification from Google could ruin more than your whole day. Chances are, you’ve worked hard to develop your site’s SEO in the best way you know how. Unfortunately, sometimes old mistakes come back to haunt you. Even worse, you could make a blunder you don’t even know about. The best way to fight […]